Marketing Analytics Lead

1 day ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.We’re Adevinta , a global leader in digital marketplaces. Our household name brands, including Marktplaats in the Netherlands, mobile.de in Germany and leboncoin in France, reach hundreds of millions of people every month.We’re all about matchmaking, and our sites help people find whatever they’re looking for in their local communities – whether it’s a car, an apartment, a sofa or a new job. Every connection made or item found makes a difference by creating a world where people share more and waste less.Our brands are supported by global Tech Hubs in Barcelona, Amsterdam, Paris and Berlin. Their goal is to develop common global products and innovation platforms which all of our brands can use. This means using cutting edge technology to create highly scalable, customisable and secure products and components that free up development time and leverage our access to global data.What You’ll Do & Who You AreWe are seeking a highly skilled and strategic Marketing Analytics Lead to build and lead the marketing analytics function across coches.net, motos.net, and Milanuncios. This is a critical individual contributor role, reporting directly to the CMO and working closely with the Marketing Leadership Team, Product, Data, and different Business Units.Your mission will be to transform marketing performance through data: measuring what matters, predicting what’s next, and enabling smarter, faster decisions. You’ll work across Paid, Owned, and Earned channels, and bring deep expertise in incrementality, segmentation, AI, CLTV modeling, and performance forecasting. You’ll also influence our MarTech stack, tracking infrastructure, and how we approach insights and automation at scale.Marketing Performance & MeasurementDefine and lead the end-to-end measurement framework across all marketingOwn Marketing Mix Modeling (MMM), incrementality frameworks, and multi-touch attribution (MTA) in collaboration with the Data teamDesign and analyze A/B tests, geo-holdouts, and lift studies to validate impact and guide investment channels (Paid Media, CRM, SEO, App, Brand)Consumer Insights & SegmentationAnalyze causal and behavioral customer patterns, identifying growth levers and drop-off drivers across the funnelDevelop and maintain customer segmentation models based on demographics, behavior, channel touchpoints, and lifecycle stageWork on individual customer predictions to support personalization, targeting, and CRM decisioningTranslate insights into clear narratives that inform campaign design, creative direction, and investment strategyAI & Predictive MarketingBuild and deploy AI/ML models to support budget optimization, LTV forecasting, creative testing, churn prediction, and audience rankingIdentify and experiment with new AI-driven tools to improve marketing precision and efficiencyDrive the adoption of predictive insights across marketing planning and operationsData Infrastructure & TrackingPartner with Tech and Data teams to ensure reliable data pipelines, event tracking, and schema design that meet marketing’s needsAudit and improve data integrity across touchpoints, ensuring consistent measurement from source to dashboardDefine marketing data requirements for new tools, features, and customer journeysSupport tagging, instrumentation, and platform integrations (e.g. GA4, Segment, AppsFlyer, Braze) for end-to-end visibilityEnablement, Tooling & MarTech EvolutionServe as the marketing lead for data enablement and automation, aligning infrastructure and tooling with marketing strategyDefine standards for segmentation, enrichment, lead scoring, and campaign performanceCreate frameworks for data quality checks, workflow reliability, and remediation with analytics and campaign teams. Influence the evolution of the marketing tech stack, ensuring it supports future measurement and personalization needs.What We’re Looking For5+ years of experience in Marketing Analytics, Data Science, or Growth roles with strong business orientationExpertise in big data environments (e.g., BigQuery, Snowflake), SQL proficiency, and working knowledge of Python or RKnowledge of tools like GA4, Looker, AppsFlyer, Tableau, BrazeStrong track record in MMM, attribution, incrementality, cohort analysis, and predictive modelingExperience applying AI/ML to marketing use cases: spend optimization, audience modeling, churn prediction, etcAbility to translate data into strategic recommendations with commercial and business impactFamiliarity with the Paid, Owned, and Earned media ecosystem and related measurement challenges. Fluent English, both written and spokenNice-to-HaveExperience in two-sided marketplaces or app-based platformsExposure to MarTech architecture and campaign automation flowsBenefitsLife at Adevinta comes with its perks Our Adevintans enjoy the following benefits:An attractive Base SalaryParticipation in our Short Term Incentive plan (annual bonus)Work From Anywhere: Enjoy up to 20 days a year of working from anywhere Maybe not from the moonwell why not just make sure you have internet connectionA 24/7 Employee Assistance Program for you and your family, because we care ️Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and growOn top of these, we also provide a range of locally relevant benefits . Wanna know more? Apply and ask our recruitersAdevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.Seniority level Mid-Senior levelEmployment type Full-timeJob function MarketingIndustriesTechnology, Information and InternetReferrals increase your chances of interviewing at Adevinta Spain by 2xGet notified about new Marketing Lead jobs in Barcelona, Catalonia, Spain .Marketing & Growth Manager - Barcelona - 40h Marketing Communications Specialist/Manager, Southwestern Europe B2B Marketing & Events Executive / Manager Field Marketing Manager - Southern Central Europe GAIN Performance - Senior Performance Creative Strategist We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.#J-18808-Ljbffr