Marketing Lead

Marketing Lead – Fuel Our SaaS B2B GrowthHi There 👋🏼At Loyal Guru, we're seeking a driven and experienced Marketing Lead to define and execute our marketing strategy, fueling our expansion in the SaaS B2B landscape. This role blends strategic planning with hands-on execution, with a strong focus on storytelling, stakeholder collaboration, and campaign success. Reporting directly to senior leadership, you'll oversee all marketing initiatives, manage a designer and a Growth Marketing Specialist, and play a key role in positioning our company as a leader in customer engagement, data platforms, and personalization.What We Expect from You Strategy Development:Define and implement marketing strategies that align with the company’s objectives, enhancing brand visibility and driving lead generation. Inbound Marketing & Lead Generation:Develop and execute inbound marketing campaigns that attract and convert qualified leads. Campaign Leadership:Design and coordinate industry-specific promotional campaigns across digital channels, PR, and media, with a special focus on the food retail sector. Team Management:Lead and mentor a small but impactful team—including a designer and a Growth Marketing Specialist—to ensure seamless collaboration and outstanding execution. Cross-Functional Collaboration:Work closely with sales, tech, and customer success teams to unify messaging, improve sales pitches, and deliver a cohesive customer journey. Content Creation & Communication:Develop engaging content for product launches, case studies, recruitment campaigns, and internal communications. Craft compelling stories that resonate with both technical and non-technical audiences. Market Research & Competitive Analysis:Analyze market trends, understand customer needs, and assess competitor positioning to inform and refine our marketing efforts. Customer-Centric Focus:Champion customer development, optimize experiences, and drive 1:1 personalization strategies, leveraging customer data platforms and journey optimization. Team Building:In the future, build and lead a high-performing marketing team to support organizational growth. Skills and Experience Proven Experience:Demonstrated success in B2B marketing, ideally within SaaS or technology product-based companies. Product Marketing Background:Experience marketing technology or data-driven products, with a strong grasp of customer engagement and personalization tools. Team Leadership:Proven ability to lead and mentor team members, fostering collaboration and growth. Technical Proficiency:Intermediate knowledge of CMS tools, marketing automation (e.g., Mailchimp, HubSpot, Zoho MarketingHub), and CRM systems (e.g., HubSpot, ZohoCRM). Basic design/editing skills (e.g., Canva, Photoshop) are a plus. Analytical and Operational Mindset:Expertise in planning, organizing, and executing efficient marketing strategies, with strong analytical skills to measure and improve campaign performance. Collaborative Leadership:A track record of nurturing relationships with key stakeholders across sales, tech, and marketing teams, ensuring aligned efforts. Digital Marketing Tools:Familiarity with tools like Google Analytics, Appsflyer, Adjust, Firebase, and ad platforms (social ads, Google UAC, Apple Search Ads) is an advantage. Excellent Communication:A talented storyteller with polished written and verbal communication skills, capable of creating impactful content for various audiences. English Proficiency:Strong ability to communicate effectively in English. What You'll Do Define and Execute Marketing Strategies:Align marketing initiatives with the company’s vision and growth objectives. Manage Your Team:Oversee the designer and Growth Marketing Specialist, ensuring high-quality, collaborative campaign execution. Conduct Market Research:Stay ahead of industry trends and competitor activity through thorough market and competitive analysis. Drive Inbound Campaigns:Create and implement inbound marketing campaigns that generate and convert qualified leads. Oversee Media & Industry Relations:Take charge of the company’s advertising, public relations, and communications efforts. Coordinate Promotional Efforts:Lead digital and promotional campaigns, with a focus on engaging the food retail sector. Ensure Brand Cohesion:Work with all customer-facing departments to deliver a consistent and impactful brand experience. Measure and Optimize:Track the impact of marketing activities, continuously refining strategies based on data and insights. Optimize the Customer Journey:Oversee the development of a unified customer journey, leveraging data platforms and personalization tools to maximize engagement. What Benefits Do We Offer?We Care About You: 50% discount on private health insurance 🏥 Access to wellbeing benefits with Wellhub 🌱 Discounts on gyms and fitness activities 🏋️‍♀️🤸 Save more with Cobee 💸 Flexibility for Your Daily Life: Flexible schedules ⏰ Reduced working hours on Fridays and in August 🕑 Hybrid or full remote work options 🏠 Time for Yourself: Your birthday off—because you deserve to celebrate 25 days of paid vacation 🏖 Professional Growth: Training budget 📚📖