Business Development Manager Europe- Retail Experience SaaS Platform

Overview We are seeking a highly motivated Business Development Manager (Europe) to drive new business growth and strategic partnerships for a rapidly expanding international SaaS company in the retail technology and in-store digital experience space. The ideal candidate will be a true hunter — proactive, goal-oriented, and capable of developing business in complex B2B environments. This role requires both strategic vision and hands-on execution , engaging with decision-makers across technology, retail, and marketing functions. The selected candidate will play a key role in expanding the company’s partner ecosystem and direct client base , driving the next phase of international growth across European markets. Key Responsibilities Identify, develop, and close new business opportunities across European markets, focusing on both strategic partners (system integrators, AV solution providers) and end users (retail and hospitality brands). Build and manage relationships with integration partners that embed the company’s software into full in-store digital or customer-experience solutions . Lead product demos and value presentations for technical and commercial teams within partner organisations, ensuring strong product adoption. Maintain close follow-up on each partner’s sales pipeline, providing ongoing support and ensuring commercial activation of the partnership. Generate direct opportunities with end users (retailers, franchise networks, hospitality, quick-service restaurants, shopping malls, etc.), creating awareness and deal flow to be channelled through partners when applicable. Drive consultative and inspirational sales conversations with marketing, retail, and digital transformation leaders , articulating how the platform enhances the in-store experience and customer engagement . Collaborate closely with internal teams (sales, customer success, AV division) to ensure seamless project delivery and client satisfaction. Use and maintain the company’s CRM (HubSpot) to manage leads, opportunities, and performance tracking. Report directly to the Global Sales Director , contributing to the commercial strategy and revenue targets for Europe. Profile and Requirements Proven experience (8–10+ years) in B2B sales or business development , ideally within technology, retail experience platforms, audiovisual integration, or retail-tech environments . Demonstrated track record in new business development and client acquisition , with a strong hunter mindset. Strong commercial acumen and ability to work autonomously while maintaining structure and discipline. High level of technical understanding and ability to interact confidently with engineers, AV integrators, and IT professionals. Excellent communication and presentation skills to influence both technical and marketing stakeholders. Familiarity with CRM tools (preferably HubSpot) and digital collaboration platforms. Fluent in Spanish and English ; additional European languages (French, German, or Italian) are highly valued. Desired Industry Backgrounds Candidates with experience in the following sectors will be strongly valued: Retail technology, in-store digital experience platforms, AV solutions, SaaS, IoT, or Martech. B2B, channel-led models with integrators/distributors (system integrators, audiovisual solution providers, retail IT partners). Franchise networks or multi-site retail where in-store digital experience is core to the value proposition. Key Competencies Hunter mindset: proactive, ambitious, and resilient. Strategic thinker with hands-on execution. Excellent relationship builder across technical and business functions. Autonomy, reliability, and strong sense of ownership. Ability to thrive in fast-changing, international environments. Location Based in Barcelona Regular travel across the region to meet partners and clients.