Global Marketing Manager, Industrial Coatings
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Arxada is a global leader in innovative solutions that protect our world. Our groundbreaking technologies, in-depth regulatory know-how, manufacturing and process development help our customers to safeguard nutrition, health and infrastructure efficiently through chemistry and biotechnology that enhance sustainability. We offer a broad portfolio of ingredients and services for multiple end-markets that include Human Health & Nutrition, Home & Personal Care, Professional Hygiene, Paints & Coatings and Wood Protection.
With customers in more than 100 countries, the company achieved 2 billion CHF in 2025 sales. Headquartered in Basel (Switzerland), Arxada employs 3,100 associates across 24 production sites and 14 R&D centers, all committed to our customers' success.
As a Global Marketing Manager, Industrial Coatings , you will lead the development and execution of the marketing strategy for Arxada's Industrial Coatings business. You will translate market intelligence and customer insight into actionable growth strategies, strengthen customer engagement, and connect customer needs with portfolio development and commercial execution. Working across global and regional teams, you will help position Arxada for profitable growth in this important and underpenetrated market.
Location: multiple locations globally possible. Hybrid/remote working model.
Essential Job Functions:- Develop and execute the marketing strategy for Arxada's Industrial Coatings business, supporting profitable growth and market expansion.
- Lead market segmentation, customer-needs analysis, and value-proposition development across applications including Oil & Gas, petrochemicals, high-temperature coatings, corrosion under insulation, and functional coatings.
- Identify emerging trends, customer challenges, competitive dynamics, and growth opportunities, translating insights into clear strategic priorities.
- Partner with Product Management, R&D, Technical Service, Commercial, and Supply Chain teams to shape innovation roadmaps aligned with market needs.
- Develop differentiated positioning, messaging, and go-to-market strategies, including integrated campaigns and product-launch initiatives.
- Equip regional sales teams and Key
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