Demand Generation Events Manager

hace 2 días

Barcelona, España Semrush A tiempo completo

OverviewHi there We are Semrush, a global Tech company developing our own product – a platform for digital marketers. Are you ready to be a part of it? This is your chance We’re hiring for Demand Generation Events Manager (Global Events Team).ResponsibilitiesStrategic Planning & Portfolio: Develop a global demand generation event strategy and annual calendar aligned with sales priorities and pipeline goals.Research and recommend high-ROI third-party events and sponsorships based on target audience analysis.Define event objectives, success metrics, and ROI projections for leadership approval.Pipeline & Lead Generation: Drive MQL generation and pipeline growth through integrated event programs and post-event nurture strategies.Collaborate with GTM and RevOps teams to define lead qualification, meeting booking programs, and pre-event traffic campaigns.Creative & Program Development: Design engaging brand experiences, booth activations, and high-touch VIP initiatives (e.g., executive dinners).Partner with Brand and Product Marketing to ensure consistent messaging and high-impact thought leadership presence.Event Production & Execution: Manage end-to-end production, including vendor relations, booth design, logistics, and on-site execution.Oversee all operational details: AV, staffing, shipping, inventory, and technical requirements.Sales Collaboration & Enablement: Partner with Enterprise Sales and SDR teams to align event activities with territory priorities and target accounts.Develop sales enablement materials, including briefings, engagement strategies, and meeting workflows.Measurement & Budget Management: Design reporting frameworks to track event ROI, attribution, and overall program performance.Manage the global event budget, including contract negotiations, invoice processing, and cost optimization.Conduct post-event analyses to refine future strategy and improve conversion results.Who We Are Looking For3-5 years in demand generation, field marketing, or event marketing within B2B SaaS or technologyDemonstrated success executing event programs that contributed to pipeline growthExperience with enterprise-focused demand generation or

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