Head of CRM

Get AI-powered advice on this job and more exclusive features. RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies. Powering Growth from the Core — this is the key mission laid under RedCore’s strong foundation. This is how we consistently stay ahead: by evolving and creating scalable solutions, while remaining committed to open and transparent communication with our partners. Requirements Experience in strategic management of the CRM or Retention Marketing function within online gambling; Deep understanding of communication channels (SMS, Email, Push, NC, Pop-up, messengers) and personalization principles; Experience implementing operational standards, processes, and KPIs for a CRM team; Skills in campaign performance analysis, A/B testing, segmentation, and communication optimization; Strong leadership and communication skills, with experience managing functional teams; Understanding of working with user data and associated legal risks. Soft Skills Analytical and critical thinking; Stress resilience and adaptability; Proactivity and initiative; Leadership. Responsibilities Development and implementation of the CRM function strategy across all assigned products and regions; Development and implementation of communication policies; Quality control and relevance of communications with players through channels: SMS, Email, Push, NC, Pop-up, and others; Coordination of team activities; Optimization and automation of tools and processes for creating, launching, and analyzing communications; Ensuring the quality, functionality, and reputation of the communication ecosystem; Monitoring the effectiveness of communication campaigns and trigger chains, conducting A/B tests, and implementing best practices; Collaboration with cross-functional teams: RMM, Content, PM, Support, Product, Call Center, and others to synchronize communications and campaigns; Supporting and developing the professional level of the team through training, onboarding, motivation, and mentoring; Ensuring timely and coordinated CRM operations during the launch of new regions, products, and features. Benefits An exciting and challenging job in a fast‑growing business group, with the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more. Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success‑driven mindset is guaranteed. Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day. Modern corporate equipment based on macOS or Windows and additional equipment are provided. Paid vacations, sick leave, personal events days, days off. Referral program — enjoy cooperation with your colleagues and get the bonus. Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences. Rewards program for mentoring and coaching colleagues. Free internal English courses. Yoga classes to help you stay active and energized. In-house Travel Service. Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays. Seniority level Director Employment type Full-time Job function Customer Service, Strategy/Planning, and Marketing Industries Gambling Facilities and Casinos, Marketing Services, and Information Services Referrals increase your chances of interviewing at RedCore by 2x #J-18808-Ljbffr