Senior Digital Brand Strategist

We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us. The Celonis brand strategy and UX team drives and facilitates brand leadership as a key competitive advantage. Core areas of impact include brand research, brand strategy, and brand user experience across digital touchpoints, enabling the management of brand performance and impact for business. The brand team collaborates closely with key experience teams from brand, marketing, digital, customer, product, and employee experience. This position is Madrid based with hybrid work model. This role is instrumental in driving brand leadership through brand research, its integration, and activation, to enhance the impact of brand strategy and support operationalizing brand management across all touch points. Managing the brand measurement and strategic KPI landscape. Developing, generating brand research and translating insights for brand strategy and creative projects, as well as their activation across teams. Building an in-house brand research structure, applying advanced methods (AI), and enhancing the integration of the research metrics with other teams CX and Marketing Conduct in-depth research on brand perception, customer and prospect sentiment, market trends, and the competitive landscape. Translate research insights into actionable brand strategies and projects. Advance established brand research methods and structures using new means (Gen AI and new technologies) to drive efficiencies, scalability, and impact. Support the integration of brand performance measurement with GTM/M and business performance measurement, showing the correlation between brand impact and GTM/M success metrics. Align brand research scopes, timings, and share-outs with existing structures, methods, and approaches. Strong understanding of brand positioning frameworks, brand building principles, and marketing concepts. ~ Data analysis, market and brand research experience. ~ Background: Market Research, Master in BA, Statistics, Economics, Social Science, ~ Strong Communication Skills: Effectively communicate complex data, insights, and research methods. Collaboration: Work cross-functionally in a co-creative way, leading the brand research objective ~ Business and brand acumen: Understanding the business context and how branding impacts overall business goals and strategy. ~ Leverage the latest AI capabilities and technologies to drive efficiencies in the brand research and its methods. Including generous PTO, hybrid working options, company equity (RSUs), comprehensive benefits, extensive parental leave, dedicated volunteer days, and much more. Interns and working students explore your benefits here. Celonis makes processes work for people, companies and the planet. The Celonis Process Intelligence Platform uses industry-leading process mining and AI technology and augments it with business context to give customers a living digital twin of their business operation. Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide. Get familiar with the Celonis Process Intelligence Platform by watching this video. And when everyone feels included, able to speak up and knows their voice is heard - that's when creativity and innovation happen. By submitting this application, you confirm that you agree to the storing and processing of your personal data by Celonis as described in our Privacy Notice for the Application and Hiring Process.