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Senior Brand Strategist

hace 2 semanas

Madrid, Madrid, España Celonis A tiempo completo

We're Celonis, the global leader in Process Intelligence technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing AI, data and intelligence at the core of business processes - and for that, we need your help. Care to join us?

The Team:
The Celonis brand strategy and UX team drives and facilitates brand leadership as a key competitive advantage. Core areas of impact include brand research, brand strategy, and brand user experience across digital touchpoints, enabling the management of brand performance and impact for business. The brand team collaborates closely with key experience teams from brand, marketing, digital, customer, product, and employee experience.

This position is Madrid based with hybrid work model.

The Role:
This role is instrumental in driving brand leadership through brand research, its integration, and activation, to enhance the impact of brand strategy and support operationalizing brand management across all touch points.

  • Managing the brand measurement and strategic KPI landscape. Developing, generating brand research and translating insights for brand strategy and creative projects, as well as their activation across teams.
  • Building an in-house brand research structure, applying advanced methods (AI), and enhancing the integration of the research metrics with other teams CX and Marketing

The work you'll do:

  • Conduct in-depth research on brand perception, customer and prospect sentiment, market trends, and the competitive landscape.
  • Define effective research scopes based on company strategy and stakeholder questions, then determine research methods.
  • Translate research insights into actionable brand strategies and projects.
  • Inform and communicate research findings to GTM/teams.
  • Advance established brand research methods and structures using new means (Gen AI and new technologies) to drive efficiencies, scalability, and impact.
  • Support the integration of brand performance measurement with GTM/M and business performance measurement, showing the correlation between brand impact and GTM/M success metrics.
  • Align brand research scopes, timings, and share-outs with existing structures, methods, and approaches.

The qualifications you need:

  • 5-7 years of experience in a similar role.
  • Strong understanding of brand positioning frameworks, brand building principles, and marketing concepts.
  • Data analysis, market and brand research experience.
  • Background: Market Research, Master in BA, Statistics, Economics, Social Science,
  • Strong Communication Skills: Effectively communicate complex data, insights, and research methods. Strategic recommendations to various stakeholders, both in written form and presentations.
  • Collaboration: Work cross-functionally in a co-creative way, leading the brand research objective
  • Business and brand acumen: Understanding the business context and how branding impacts overall business goals and strategy.
  • Technological / AI skill set: Leverage the latest AI capabilities and technologies to drive efficiencies in the brand research and its methods.

What Celonis Can Offer You:

  • Pioneer Innovation: Work with the leading, award-winning process mining technology, shaping the future of business.
  • Accelerate Your Growth: Benefit from clear career paths, internal mobility, a dedicated learning program, and mentorship opportunities.
  • Receive Exceptional Benefits: Including generous PTO, hybrid working options, company equity (RSUs), comprehensive benefits, extensive parental leave, dedicated volunteer days, and much more. Interns and working students explore your benefits here.
  • Prioritize Your Well-being: Access to resources such as gym subsidies, counseling, and well-being programs.
  • Connect and Belong: Find community and support through dedicated inclusion and belonging programs.
  • Make Meaningful Impact: Be part of a company driven by strong values that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future.
  • Collaborate Globally: Join a dynamic, international team of talented individuals.
  • Empowered Environment: Contribute your ideas in an open culture with autonomous teams.

About Us:
Celonis makes processes work for people, companies and the planet. The Celonis Process Intelligence Platform uses industry-leading process mining and AI technology and augments it with business context to give customers a living digital twin of their business operation. It's system-agnostic and without bias, and provides everyone with a common language for understanding and improving businesses. Celonis enables its customers to continuously realize significant value across the top, bottom, and green line. Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.

Get familiar with the Celonis Process Intelligence Platform by watching this video.

Celonis Inclusion Statement:
At Celonis, we believe our people make us who we are and that "The Best Team Wins". We know that the best teams are made up of people who bring different perspectives to the table. And when everyone feels included, able to speak up and knows their voice is heard - that's when creativity and innovation happen.

Your Privacy:
Any information you submit to Celonis as part of your application will be processed in accordance with Celonis' Accessibility and Candidate Notices

By submitting this application, you confirm that you agree to the storing and processing of your personal data by Celonis as described in our Privacy Notice for the Application and Hiring Process.

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