Trade Marketing Specialist
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Sector:
Sector: Pharmaceutical Industry
Role:
Role: Marketing / Public Relations
Branch:
Branch: URIACH
Date of last update:
Date of last update: 11/11/2026 Expiry date: 31/12/2999
Job Title: Trade Marketing Specialist
Reports to: Trade Marketing Specialist
Employment Type: Full-time
Mission:
To grow the pharmacy channel business for Uriach brands following the Trade Marketing strategy.
Key Responsibilities:
Lead the implementation of the Trade Marketing strategy in the pharmacy channel for the brands under your responsibility.
Turn the brand strategy into sell-out activation plans, with clear objectives, timmings and budgets for each action.
To develop Sell Out activation levers : Training, Dynamization (Visibility, Promotions, Exhibitors, social media content), Assortment (category management, planograms) and Loyalty
Manage the digital B2B loyalty platform for prescribers
Define KPIs, for each action, measure results and analyse deviations.
Calculate the ROI of each action recommend changes to maximise profitability.
Support the SOC team and Delegates to ensure that plans are well executed
Manage the shipments of promotional materials.
Manage the information in Salesforce
Shopper analysis
A&P Control
Skills required
Requirements:
Highly focused on maximizing results, the candidate will have the ability to work in a team, as well as collateral, analytical and flexible leadership skills.
Higher Education in Economics, Business Administration, Management or Marketing
SAP environment and knowledge of market analysis tools Nielsen/IRI/HMR/IQVIA
Knowledge of Salesforce and Power BI
Minimum experience of 3 years in Trade Marketing departments, in Healthcare or FMCG. Experience in the pharmacy channel (community pharmacy, parapharmacy or pharmacy groups) and ideally, with wholesalers and mass market.
The salary range for this position is (25.000 - 35.000 € gross annual salary) .
Please note that the final compensation package will be assessed on an individual basis, considering several factors, including:
Team management responsibilities.
Career level and scope of the role.
Relevant expertise and professional experience.
The impact and criticality of the position within the organisation.
Availability and shortage of specific skills in the market.
Technical skills and level of specialisation required.
Uriach is a company that provides equal opportunities. We make hiring decisions based on experience, skills, career level, expertise provided, the impact and criticality of the role, shortage of skills in the market, passion, and ambitions. We believe that diversity adds incredible value to our teams, our products, and our culture, enabling us to discover the best ideas and solutions that positively impact both people's life and the planet.
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