Salesforce Marketing Cloud Developer Madrid, Spain

hace 2 semanas

Centro, España Tbwa ChiatDay Inc A tiempo completo

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Salesforce Marketing Cloud Developer

Location: Madrid, Spain (Hybrid)

Type : permanent

ROLE MISSION

Working in partnership with our client, the Salesforce Marketing Cloud (SFMC) Developer will provide expert, hands-on support to plan, manage and deploy email CRM campaigns across scheduled sends and also automated/triggered lifecycle journeys.

As a core member of the team, you will be one of our go-to SFMC experts helping to shape our capability as we continue to grow, spotting and nurturing opportunities for our brands, developing new ways of working and helping to build the knowledge of SFMC and its applications across our teams & brands.

WHAT YOU WILL BE DOING IN YOUR ROLE

  • AmpScript development for advanced customization in emails and CloudPages.
  • Creation of SQL queries for data manipulation in Data Extensions and automation with Automation Studio.
  • Responsive email design with HTML/CSS and dynamic blocks.
  • Implementation of dynamic personalization with AMPscript or SSJS, and conditional logic based on the subscriber profile.
  • Use of APIs to integrate Marketing Cloud with external systems.
  • Development of Cloud Pages and dynamic landing pages.
  • Multichannel marketing automation with triggers, advanced segmentations and automatic workflows in Automation Studio.

BREAKDOWN OF TASKS

  • Implementation of advanced personalization in emails and landing pages.
  • Using AmpScript functions for data manipulation, such as accessing Contact and Subscriber data.
  • Development of SQL for queries in Data Extensions:
    • Creating SQL queries to extract, filter and manipulate data within Data Extensions.
    • Automation of audience extraction and segmentation processes through scheduled queries (Automation Studio).
    • Integration and normalization of data from various sources within Marketing Cloud.
  • Creating custom emails with HTML and CSS:
    • Design and coding of responsive email templates using HTML and CSS.
    • Application of best practices to ensure compatibility across multiple email clients.
    • Integration of dynamic content blocks using advanced HTML and CSS code.
  • Configuring conditional logic to display different blocks of content based on the subscriber profile.
  • Configuration of content rules for marketing campaigns adapted to user behavior.
  • Creation of automated processes in emails, landing pages and Cloud Pages.
  • Using SSJS for advanced data manipulation in Marketing Cloud and other connected platforms.
  • External data integration (APIs):
    • Using REST API and SOAP API to integrate Salesforce Marketing Cloud with external systems.
    • Development of scripts for importing and exporting data through APIs.
    • Set up API calls to update, create and manage subscribers and campaign data in real time.
  • Development of Cloud Pages and Landing Pages:
    • Creation of dynamic web pages with HTML, CSS, JavaScript and AMPscript.
    • Development of Cloud Pages and integration of data into Data Extensions.
    • Optimization of user experience and data capture through interactive landing pages.
  • Automation of marketing processes:
    • Configuring automatic workflows using Automation Studio.
    • Development of scripts for the creation of triggers and scheduled executions.
    • Optimization of multichannel marketing processes (mail, SMS, push notifications) using custom code.
    • Using SQL queries and scripts to create advanced segmentations.
  • Agile methodology and project management tools.

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL

  • Proven experience with Salesforce Marketing Cloud gained in either an agency or in-house environment.
  • Salesforce Marketing Cloud certification(s).
  • Strong background in CRM:
    • Experience in defining growth (and revenue) generating consumer lifecycle journeys, ideally with a focus on driving direct to consumer engagement & sales.
  • Understanding of:
    • Digital – journey analytics, tagging and implementation, platforms such as GA & Adobe.
    • Social – exposure to both paid and organic as well as platforms such as Crimson Hexagon, Sprinklr.
  • Desire to continually learn and push the boundaries.
  • Strong critical-thinking and problem-solving skills.
  • Experience in applying Marketing Automation (e.g., SFMC, Adobe, Braze) / CDPs (e.g., Treasure Data, Segment) Campaign Management / ESP tools to consumer challenges and journeys.
  • Confidence and comfortable working in a fast-paced, changing environment.
  • Collaborative team player, open-minded.
  • Ability to work with and influence stakeholders at all levels.

ABOUT OUR COMPANY

Lots of agencies say they're different. OLIVER is.

OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.

Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.

Be Imaginative to push the boundaries of what’s possible.

Be always learning and listening to understand.

Be actively pro-inclusive and anti-racist across our community, clients and creations.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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