Sr. Channel Marketing Specialist

Our TeamVistaPrint is looking for a Senior Channel Marketing Specialist to join our Global Email Marketing team to lead all aspects of the email program in our French and Belgian Markets. You will be joining the team responsible for creating campaign and customer strategies across 16 markets spanning North America and Europe with the goal to increase customer engagement, incentivize purchases and drive long-term customer value. By partnering with our internal Creative, Go to Market, CRM and Analytics teams, the Global Email Team turns these strategies into reality and monitors and optimizes actions based on performance. The ideal candidate will have a minimum of 2+ years’ experience in email marketing with a proven track record of delivering high-performing campaign strategies and results through their own work and the work of others.What You Will Do Oversee French and Belgian Email Marketing plans, providing input and strategic direction, to meet business objectives and exceed financial expectations.Analyze email performance and provide recommendations through testing and optimization plans. Lead and closely monitor KPIs to influence and optimize campaign strategy.Project manage and implement regular campaign sends and email strategies including calendar planning, A / B testing and reporting.Work cross-functionally with members of global email team, market team, Analytics, creative, and technology groups to create, develop and implement email marketing strategies for customers.Primary liaison with our French and Belgian market team. Sharing global content calendar, channel and campaign results, promotional campaigns and email standards.Your Qualifications University degree in Marketing, Business, Economics, or another related fieldMinimum of 2 years experience in email marketing, CRM or other digital marketing related rolesSolid organizational and project management skillsAttention to detail and demonstrated ability to multi-task.Strategic and analytical individual with a passion for problem solving and creative solutions.Clear and concise communication skills, both written and verbal.Excellent interpersonal skills and stakeholder management : ability to work both independently and in a team environment.Fluency in English.Nice to Have Experience working in agile or scrum is a plus.Experience in driving high-impact personalization strategies by using data models to automate audience segmentation and content targeting.Experience in forecasting and performing analytical analyses using tools such as Looker.Fluency in French is a plus.Why You’ll Love Working Here There is a lot to love about working at VistaPrint. We are an award winning Remote-First company. We’re an inclusive community. We’re growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.About Us VistaPrint is the design and marketing partner to millions of small businesses around the world. For over 20 years we’ve been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. Together, VistaCreate, 99designs by Vista and VistaPrint represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. VistaPrint is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.Commitment to Diversity, Equity, & Inclusion VistaPrint exists to help our customers live their dreams. Each dream is unique – and the VistaPrint team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.Equal Opportunity Employer VistaPrint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.#J-18808-Ljbffr