Online Marketing Principal Analyst –

Hace 2 días

barcelona, catalonia, España eDreams ODIGEO Jornada completa

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As you contemplate your future you might be asking yourself Whats the next step? Start your journey with us

Were seeking an experienced Online Marketing Analytics Manager to join our Online Marketing Data Analyst team in Barcelona to solve complex measurement challenges and drive meaningful business outcomes If youre ready to soar were ready to take you there

Why eDreams ODIGEO

Were the worlds leading travel subscription platform

We pioneered Prime the first and worlds leading travel subscription programme since launching in 2017 Millions of Prime members every year across multiple markets 5 brands: eDreams GO Voyages Opodo Travellink and the metasearch engine Liligo This entire Prime experience is powered by a proprietary industryleading AI platform that delivers a smarter hyperpersonalised service and comprehensive travel experience globally to its members Diversity is our strength thats why our eDOers are coming from different nationalities from all continents 99 permanent contracts

Prime members are subscribed to global travel gaining access to a comprehensive multiproduct offering for all their travel needsincluding hotels rail flights dynamic packages and car rental among others compounded by industryleading flexibility features and exclusive memberonly benefits

What you will do:

The Roles

Key Responsibilities
and Tasks

As an eDOer you will have clear objectives great challenges and a clear overview of how your work contributes to the global company project and its customers As a Online Marketing Analytics Manager in the Online Marketing Data Analyst team you will be in charge of:

Partner with media stakeholders to understand business objectives and identify where measurement or deeper analysis can improve decisionmaking Independently lead endtoend analytical projects from translating business problems into structured analytical approaches through analysis execution insight generation and stakeholder communication Present evidencebased recommendations clearly articulating expected business benefits tradeoffs risks and limitations and drive their adoption across the business Proactively identify and propose new analytical projects experiments and optimisation initiatives that improve business performance Overseeing the design of a crossplatform testandlearn agenda and supporting its implementation Develop measurement plans and analytical frameworks to evaluate the effectiveness of marketing investments Work closely with Data Engineering to continuously improve the marketing data landscape by identifying opportunities to enhance data quality reliability and completeness and enable new reporting views datasets and data sources Collaborate with the Tracking and Data Activation teams to strengthen the quality availability and usability of marketing data across platforms

What you need to succeed:

Good to have

Bring your unique perspective speak up and offer disruptive solutions Youll have the opportunity to learn and grow while making a real impact on our team Heres what you need to succeed:

At least 8 years of experience in Marketing Analytics ideally within a highgrowth fastpaced environment Strong SQL skills including writing efficient complex queries across large datasets Strong Python skills for data processing analysis automation and data visualisation Experience designing and conducting complex analytical projects from problem definition through to business recommendation Strong analytics knowledge with the ability to select and apply appropriate analytical methodologies to different business questions Experience with experimentation and causal measurement techniques such as AB testing incrementality measurement causal inference or quasiexperimental methods Ability to identify patterns opportunities and optimisation levers through proactive exploration of large and complex datasets Ability to balance measurement rigor with pragmatic business constraints Experience communicating analytical findings to senior stakeholders and influencing strategic business decisions by helping them navigate how to use the derived insights into the marketing strategy Ability to independently own complex analytical initiatives involving multiple stakeholders Experience with marketing platforms eg Google Ads Apple Search ads Youtube Meta TikTok etc and tools like GA4 Appsflyer AppTweak or similar are beneficial but not essential

Preferred Qualifications

Experience with Applied AI Tools: Demonstrated comfort using practical AI tools such as Gemini or other AIpowered assistants Experimentation Mindset: Curiosity and eagerness to explore experiment with and integrate emergin

Online Marketing Principal Analyst –

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Online Marketing Principal Analyst –

Guarda esta oferta y sigue tu búsqueda

Empleos similares en barcelona

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