Product Manager
hace 5 días
Your mission The Product Manager is responsible for developing the strategic plan and setting the product roadmap and championing the marketing plan for all programs, including new program introductions and enhancement to existing programs. The Product Manager plays a key leadership role in managing implementation of the strategic product roadmap and annual marketing plan; achieving enrollment, revenue and profitability targets for new and existing products; launching new products/initiatives; managing stakeholder relationships; and establishing metrics and processes for monitoring successYour profile Lead development of the strategic plan, product marketing roadmap, and marketing plan for new program introductions; resource, manage, and support the prioritization and completion of projects with internal and external stakeholderCollaborate with the Academic and Admissions Teams to develop compelling, differentiated product messaging and positioning throughout the costumer journeyDevelop marketing and communications plans to effectively position programs in their respective markets.Create outstanding materials and collaborate in the development of high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisitionDevelop a deep understanding of relevant markets, including the competitive landscape, target segments, and student motivation and decision making; identify, recommend, and develop potential market opportunities based on this understanding and strategies for competitive differentiationDevelop proactive, market-driven, actionable methods of identifying new product introductions or improvement opportunities for existing products using both internal data and external dataTrain Admissions team on our programs, the value propositions for each and their differential selling pointsConduct market research to continually bring the voice of the market to the marketing strategiesSupervise brand positioning and consumer insights, and communicate our vision and missionTranslate brand elements into plans and go-to- market strategiesMonitor market trends, research consumer markets and competitors’ activitiesAlign the company around the brand’s direction, choices and tacticsPosition requirements Degree in Marketing or a related fieldProven working experience as Product Manager on Higher EducationProven ability to develop product marketing strategies and communicate recommendations to executivesExperience in identifying target audiences and devising effective campaignsExcellent understanding of the full marketing mixStrong analytical skills partnered with a creative mindOutstanding communication skillsUp-to-date with latest trends and marketing best practicesFamiliarity with CRM tools such as Salesforce or Zoho CRM.Experience with data analysis and visualization tools like Power BI, Tableau, or Google Analytics.Understanding of CMS platforms such as WordPress or Umbraco.Knowledge of digital advertising platforms such as Meta Ads Manager, Google Ads, Tiktok ads and LinkedIn Campaign Manager.A solid understanding of digital channels and the ability to analyze and report performance across platforms like Meta and Google is highly valued. The ideal candidate should be comfortable interpreting data from multiple sources to inform decisions and optimize performance throughout the funnel.#J-18808-Ljbffr
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Manager - Product Manager
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Madrid, España Experimenta | AI Product & Transformation A tiempo completoSenior Product Manager | CleanTech | Barcelona (Hybrid)Hoy en día cualquier empresa te habla de IA.Pero pocas pueden decir que llevanaños experimentando con tecnología propia de IA acústica, con un lab interno donde el productose entrena, evoluciona y se valida frente al mundo físico.La compañía con la que colaboramos - un equipo de CleanTech con base...
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Senior Product Manager
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Madrid, España Experimenta | AI Product & Transformation A tiempo completoSenior Product Manager | CleanTech | Barcelona (Hybrid)Hoy en día cualquier empresa te habla de IA.Pero pocas pueden decir que llevanaños experimentando con tecnología propia de IA acústica , con un lab interno donde el productose entrena, evoluciona y se valida frente al mundo físico .Nada de “AI washing”. Aquí la IA es aplicada y útil.La...
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