Senior Product Marketing Manager, Active

Senior Product Marketing Manager, Iberia – Active Location: Hybrid, 3 days per week from our Barcelona or Madrid office. What I’ll Be Doing In this role, you’ll lead product marketing activity across Iberia, from launch and adoption to long-term engagement. You will: Own and lead all aspects of product activation, including market launches, customer engagement, and adoption. Develop and champion localized messaging frameworks and value propositions tailored to accountant personas. Define and optimize the end-to-end customer journey, driving product-led growth and retention. Collaborate cross-functionally with GTM, Sales, Partner, and Product teams to deliver impactful campaigns and enablement. Conduct competitive analysis and shape response strategies for key players such as Holded, Wolters Kluwer, Cegid, and others. Lead market research and customer discovery in Spanish and Portuguese to surface insights and inform strategy. Shape commercial models, pricing, and packaging to ensure local relevance and differentiation. Contribute to vertical strategies for segments such as embedded services and digital transformation. Represent the voice of the Spanish and Portuguese accountant, influencing global strategy and product roadmaps. Build visibility and trust within the local accountant community, acting as a recognized advocate for Sage. What We’re Looking For We’re seeking a strategic, hands-on marketing leader who thrives in dynamic, cross-functional environments. You’ll be fluent in Spanish or Portuguese (plus English) and bring a deep understanding of the accounting profession in Iberia. You’ll have proven senior experience in Product Marketing, Go-to-Market, or Commercial Strategy within B2B SaaS, fintech, or accounting software. You’re commercially minded, data-driven, and able to connect insight to action — designing pricing models, propositions, and campaigns that deliver measurable results. You’ll be a confident communicator and storyteller, capable of influencing at senior levels and bringing teams together under a clear vision. Above all, you’re passionate about empowering accountants and driving market success across Spain and Portugal. Benefits At Sage, we offer you an environment where you can grow professionally without compromising your personal well-being. Our benefits package is designed to provide stability, flexibility, and balance: Flexible benefits: exchange part of your salary and make tax savings on health insurance, meal and transport vouchers, childcare, and training. Well-being: Free access to the Calm app (for up to 5 users), 24/7 counselling, and emotional support from our Healthy Mind Coaches. We also offer self‑care and parenting resources through the Cleo app. Flexible working: flexibility of working one hour in, one hour out, shortened workdays on Fridays and during the summer, and the opportunity to work from over 40 countries for up to 10 weeks per year through our Work Away program. Annual leave: 23 working days of vacation, 5 paid days per year for volunteering, and 5 additional paid days annually for personal or professional development. Extended leave: 7 extra days of maternity leave and 5 extra days of paternity leave, on top of the legal allowance, available after one year of service. Financial support: Life and disability insurance, salary advances of up to 3.5 times your net monthly pay, a €300 net marriage bonus, and access to Sage's employee stock purchase plan at a discounted rate. Health and Safety Responsibilities Fostering the safety culture by leading with your own example. Following established safety procedures and reporting potential hazards promptly helps maintain a secure and efficient workplace. Participating in safety training sessions and adhering to preventive guidelines and procedures, the objective is minimizing risks and protecting yourself and the rest of your colleagues. #J-18808-Ljbffr