Senior Product Marketing Manager

Get AI-powered advice on this job and more exclusive features. This range is provided by Factorial. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Product Marketing Manager – Finance Factorial is looking for a Product Marketing Manager for our Finance vertical. We aim to 3× our financial suite revenue in 2025 across Expense Management, Project Management and Accounting, and to launch two new products. As Product Marketing Manager you will own the positioning and launch of Finance products, working with leaders across product, sales, marketing, and customer experience. You will shape how customers are educated about Finance features, manage the full launch pipeline, and drive growth. Responsibilities Lead GTM strategies for new product launches, ideating concepts and forecasting business impact. Coordinate with product, sales, customer success, finance, marketing, partners, and external agencies to align launch plans, timelines, actions, and priorities. Manage GTM campaign project execution, ensuring deadlines are met and objectives achieved. Ensure marketing actions are brand‑consistent, accurate, and aligned with product positioning. Conduct competitive and customer research via interviews, surveys, and data analysis. Create and maintain product assets and sales materials such as pitch decks, landing pages, and battlecards. Collaborate with product teams on roadmap planning and validation using market and customer insights. Conduct product training for Sales, Customer Experience, and Marketing teams. Publish product updates for the public changelog. Analyze data to uncover insights and propose growth opportunities. Develop briefings for marketing actions and scripts for product presentations and videos. Work with Brand to create product assets, including videos and motions. Define pricing and packaging proposals for new and existing products. Collaborate with Customer Marketing on stories, testimonials, and case studies. Qualifications 3+ years of product marketing experience in SaaS or similar roles with proven product launches. Experience managing large projects with many stakeholders, especially GTM campaigns and product launches. Business‑driven mindset with ability to analyze data for growth insights. Strong communicator and storyteller. Generalist with product, marketing, and business skills, comfortable with data, design, and video scripting. Detail‑oriented and obsessed with top‑quality outputs. Expert in competitive intelligence research and customer voice. Curious, adaptable, and proactive. Fluent in English; knowledge of French, German, Spanish, Italian, or Portuguese (native or C2). Compensation Salary range: 47,000 € (fixed + variables) – 67,000 € (fixed + variables). We prioritize knowledge and skills over years of experience. Perks High‑growth, multicultural and friendly environment. Continuous training and learning based on your needs. Alan private health insurance. Gympass for gyms, pools, and outdoor classes. Expenses saved with Cobee. Language classes with Yolk Academy. Maximise salary with Payflow. Diversity Diversity is part of our culture. We have more than 43 nationalities on our teams and are infused in an inclusive environment for everyone. We encourage applicants of all backgrounds, independence pronouns, cover letters or any format that suits you best. We do not discriminate on any aspect; Factorial encourages everyone to join us. About Us Factorial is an all‑in‑one Business Management Software company, founded in 2016. We help SMEs automate HR workflows, centralise people data, and make better decisions. We serve thousands of customers worldwide and employ over 900 people across Barcelona, Brazil, Mexico, and US offices. Values We own it: take responsibility for every project. We learn and teach: share new knowledge every day. We partner: trust and collaborate for each decision. We grow fast: act quickly and learn from every mistake. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales #J-18808-Ljbffr