Regional Brand Manager
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BingX EU, a prospective MiCA-licensed entity, serves as the independent and strategic European business of BingX and is dedicated to establishing a premier regulated environment for digital asset trading. (BingX EU will commence only after MiCA license is granted.)
BingX EU's current vacancy | Full-time | Long-term | REMOTE Key Responsibilities1. Brand Strategy & Localization
- Craft and localize brand messaging to align with local market needs, cultural nuances, and industry trends, driving brand relevance and loyalty.
- Ensure brand localization resources and strategies effectively support regional priorities.
2. PR & Communications
- Build and strengthen brand visibility and competitiveness across mainstream and crypto media.
- Manage regional PR initiatives to establish and maintain a strong, positive brand image.
- Collaborate with global and local teams on messaging consistency and spokesperson activities.
3. Brand Marketing
- Plan and execute digital marketing campaigns tailored to regional audiences.
- Drive brand awareness, engagement, and conversion through innovative, data-driven approaches.
- Monitor and analyze campaign performance to optimize results and ROI.
- Localize and amplify global marketing campaigns, sponsorships, and events for regional relevance.
- Collaborate cross-functionally to ensure consistent messaging while reflecting local culture and insights.
- Strengthen regional brand impact through creative adaptation of global initiatives.
5. Cross-Functional Collaboration
- Work closely with local BD and operations teams to align marketing priorities.
- Support key launches, events, and partnership initiatives within the region.
- Language Proficiency: Fluent in Polish and German (native or bilingual proficiency preferred), with professional working proficiency in English.
- 5+ years of experience in PR, Branding, or Marketing, with a strong preference for candidates from the Fintech, Crypto, or Web3 sectors.
- Deep understanding of local crypto consumer behavior, regional trends, and market dynamics within the target regions (Central Europe, specifically Poland and Germany).
- Proven experience in developing and executing successful brand strategies and campaigns.
- Ability to manage multiple projects with good collaboration skills, and work effectively in a fast-paced environment.
- Preferred: Existing networks or established relationships with local premium tech/crypto media, top-tier influencers (KOLs), and key Web3 communities in Germany and Poland is a strong plus.
- Join a diverse, international team with a global mindset.
- Grow your career in a fast-moving Web3 and fintech environment.
- Help build a newly regulated European platform.
- Enjoy competitive compensation and flexible work arrangements, depending on role requirements.
- Flexibility to observe your local holiday calendar, alongside additional benefits.
- Please be advised that this recruitment is for a prospective licensed entity; the successful candidate will officially commence their tenure only upon the formal granting of the BingX EU license.
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