Creative Producer

Hungry Minds is a global creative publishing studio on a mission to ignite curiosity and wonder. Since 2021, we’ve been crafting high-quality, entertaining products that sit at the crossroads of art, education, storytelling, and commerce. Our flagship release, The Book: The Ultimate Guide to Rebuilding Civilization, has reached over 500,000 customers across 50+ countries. As we continue to scale globally, we’re strengthening our in-house creative and strategy team to build clearer creative systems, develop scalable narratives, and connect our products with the right audiences through performance-driven content.

Hungry Minds is a global creative publishing studio on a mission to ignite curiosity and wonder. Since 2021, we’ve been crafting high-quality, entertaining products that sit at the crossroads of art, education, storytelling, and commerce. Our flagship release, The Book: The Ultimate Guide to Rebuilding Civilization, has reached over 500,000 customers across 50+ countries. As we continue to scale globally, we’re strengthening our in-house creative and strategy team to build clearer creative systems, develop scalable narratives, and connect our products with the right audiences through performance-driven content.

We’re looking for a Creative Strategist / Creative Producer to own creative thinking for paid advertising and turn strategy into clear, executable production tasks. This role sits at the intersection of strategy, ideation, and production . You won’t just define what to test — you’ll define how it gets made, by creators, editors, and designers. You’ll work closely with media buyers and production partners to build a repeatable, performance-driven creative system across channels like Meta and TikTok .

• Develop and own creative strategy for paid ads (Meta, TikTok, and other performance channels)
• Define angles, formats, hooks, narratives, and testing hypotheses rooted in audience insight and performance data
• Translate strategy into clear, actionable creative briefs for:
• UGC creators
• AI creators
• Freelance video editors
• Internal designers
• Hire, onboard, and manage creators and freelancers when needed
• Provide structured, performance-oriented feedback and iterate on creatives
• Ensure all creative tasks are clear, executable, and outcome-focused
• Partner closely with media buyers to align creative testing with campaign goals and scaling plans
• Analyze creative performance and translate insights into next testing directions
• Help build repeatable creative systems , frameworks, and workflows — not one-off ideas

• Strong understanding of paid ads creatives , especially on Meta
• Ability to connect insights → strategy → production
• Proven experience writing creative briefs that creators can actually execute well
• Experience working with UGC creators and freelance editors
• Strategic mindset paired with strong creative taste
• Clear communicator with a strong ownership mentality
• Comfortable operating in fast-moving, performance-driven environments

• Open to full-time or part-time , depending on experience and availability
• Structured as a long-term collaboration , not a short-term gig
• Fully remote , async-friendly, outcome-focused

• Experience hiring and managing UGC creators
• Familiarity with creative testing frameworks
• Experience with AI-assisted creative workflows
• Interest in culture, art, design, and storytelling

• You understand why people buy — and can turn that into high-performing creatives
• You can translate abstract ideas into clear briefs and production tasks
• You enjoy building systems, structure, and creative clarity
• You care deeply about both creative quality and performance