Paid Search Account Manager – Italian Speaker
hace 4 semanas
Paid Search Account Manager – Italian Speaker (hybrid working model)Paid Search Account Manager – Italian Speaker (hybrid working model)Job Description* Please note that this is a hybrid working positionLastminute.com group is looking for an ambitious and highly motivated Paid Search Account Manager to join the team.The Paid Search Account Manager will work closely with the Performance Marketing Manager and will be responsible for planning, implementing, and analyzing Paid Performance Marketing campaigns across brands and products with a strong focus on SEM. She/he will work in line with marketing and business objectives using Google Ads, Bing Ads, and other Performance Marketing products and tools.Key ResponsibilitiesFull ownership of performance for a specific market or product areaIdentification of growth opportunities, testing hypotheses, and scaling winning tests to increase performance marketing traffic at a given targetDeliver performance reports and insights to the team and internal stakeholders promoting new ideas and methodsAddress and escalate campaign performance issues, perform regular optimization of marketing campaignsOptimize accounts to target, management of roadmaps, and ensuring timely deliveryWork closely with the IT team on creating, managing, and developing tools to automate bids, landing page optimization, reportingEstablish new processes and improve existing campaigns with automation solutionsSupport internal sharing of knowledge through training and coachingAdherence of Performance Marketing best practice at all timesDevelop your product knowledge as tools/products evolve/changeQualificationsSkills and ExperienceProven Performance Marketing experience, 2 years with a preferred focus on SEMAdvanced Excel skills to interpret and analyze big chunks of data from multiple sourcesVery data-oriented, strong analytical, and numeracy skillsDynamic person with a data-driven approach; ability to leverage data to influence marketing decisionsExperience in managing large budgets for Paid Search campaignsGood understanding of automated bidding (Google Ads, Search Ads 360, Kenshoo, etc)Desire to collaborate with other departments outside of the SEM team to enhance paid search campaignsMinimum knowledge of MySQL, BigQueryUnderstanding of A/B test toolsExperience with DSP and DMP / CDP solutions is a plusA good understanding of App Campaigns channel is a plusGerman or French as a secondary language is a plusAdditional InformationWhat we offerJoin a dynamic team in an inclusive-international environmentGrow thanks to the career journey and our internal mobility perspectiveManage your schedule thanks to the flexible start and end of the working dayWork a shorter working week (36h), of which 4 hours on Friday morningGet focus time for learning, development, and deep work on Friday morningsWork partially or fully remote according to local lawsEnjoy continuous training thanks to our company platformBenefit from employee discounts on travelReceive 2 days off per year for the purpose of volunteeringGet free snacks / fruit / hot drinks / water / beverages at our officesParticipate in amazing winter and summer corporate eventsBenefit from extended parental or marriage leave according to local laws
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Paid Media Account Manager
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Paid Media Account Manager
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SEM Account Manager
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Centro, España Lastminute Group A tiempo completoThe Company Launched in 1998, this pioneering British-born brand has specialised in creating amazing experiences and unforgettable memories – from hotels, city breaks and holidays to theatre, entertainment and spa days. Experts in brightening up online travel, lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of...
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Performance Marketing Manager
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Performance Marketing Manager
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