Brand Executive

hace 3 días

Madrid, España Mondelēz International A tiempo completo

You create and implement the innovation/renovation strategy that is aligned with the brand vision to drive sustainable growth. You will work with others in Mondelēz International to determine an innovation strategy and priorities to enable consumer-centric brand growth and execute commercial innovation plans on innovation based on identified goals. In partnership with brand teams, you will define and deliver plans to renovate the core brand and to strengthen the entire portfolio through innovation and renovation. You will also manage the portfolio (which includes brand architecture). In this role, you are accountable for revenue and profit, sharing objectives as they relate to innovation, and monitoring performance against key performance indicators. Based on your deep consumer insights, brand strategy and positioning, you will integrate innovation into marketing communication plans and campaigns. Marketing, ideally in a matrix environment in the consumer goods industry Developing and marketing product innovations at a cross-country level Working effectively with other marketing disciplines and with cross-functional teams Analytical and creative skills—a balance of commercial and strategic acumen Communicating effectively, verbally and in writing, and executive presentation skills We are looking for a proactive and dynamic marketer with a growth mindset, open to taking on challenges, to join our Marketing team. Your work will contribute to the development of our iconic brands Royal and El Caserío in both Spain and Portugal. These are large-scale local brands with deep roots and a rich history in our country. What extra ingredients you will bring Minimum 5 years of experience in brand marketing, preferably in FMCG. Strong ability to analyze and synthesize complex problems and monitor brand KPIs, including Nielsen and Kantar. Lead the design and implementation of marketing plans, in particular, campaign development and communication plans, consumer activations, portfolio management, product improvement projects, and forecast management. Demonstrate autonomy in coordinating projects from start to finish, whether related to consumer activations or the client portfolio. Extensive knowledge of Microsoft PowerPoint, Excel, and Nielsen Software. Fluent in Spanish (native level) and English (written and spoken). University degree in Business Administration/Marketing. Relocation Support Available? No Relocation support available. Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Job Type Regular Brand & Portfolio Management Marketing #

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