Brand Executive for Western Europe

.

**ROLE PROFILE**

**GRADE**:34

**JOB TITLE**:BRAND EXECUTIVE

**FUNCTION**:MARKETING

**SUB FUNCTION**:COMBUSTIBLES - STRATEGY TEAM

**CITY & COUNTRY**:MADRID, SPAIN

**UNIQUE JOB CODE**:
**ROLE SUMMARY**

**What are the key objectives and expectations from this role?**

Provide full support to deliver area category key targets (market share, NTO, GM, etc.) for Iberia & GMCI markets, maximizing value in a sustainable long-term way.

Contribute to deploy brand strategy across markets to achieve corporate objectives including brand vision, positioning, target audience and an innovation pipeline to maximise long-term potential.

Contribute to build category strategy plans (1-5y horizon) to identify business opportunities, have a deeper consumer understanding and reinforce our portfolio while delivering value growth.

**Reports to**

Brand Manager (BM) - Strategy team

**Number of Direct Reports
**N/A

**Core Relationships**

**Internal **-***

Senior Brand Manager (SBM) - Strategy team

Brand Manager (BM) - Delivery team

Brand Executive (BE) - Delivery team

Planning & Insights

Legal

Marketing Finance

**External**:

- Agencies

**Geographic Scope
**Western Europe - South

**Travel Required**

N/A

**ACCOUNTABILITIES**
- Contribute and give full support to strategy BM & SBM to ensure deliver key category performance & value targets.
- Ensure deep business understanding (market, new trends, key competitors, consumer profile & behaviour, etc.) to identify and address emerging opportunities.
- P&L understanding to ensure all initiatives are aligned with value maximization objective.
- Contribute & support on developing Category Strategy Plans by driving a deep analysis per market and brands to propose 1-5y plan ensuring value growth in a long-term way.
- Proactive communication with Delivery teams to ensure all projects are delivered OTIF (on-time in full).
- Provide Delivery teams with required inputs to appropriately drive projects as per planned.
- New launches performance tracking (post 1 month in the market) to ensure deliveries are aligned with targets and develop correction plans if required.
- Drive engagement with creative agency to develop & adapt communication campaigns to be deployed across markets, always aligned with Global brand manifestos and brand standards.
- Deliver area communication & packaging toolkits to EM teams to be locally deployed. Ensure brand’s standards are fulfilled.

**EXPERIENCE, SKILLS, KNOWLEDGE**

**Experience Required**

The job holder will be a marketing professional with experience in marketing and with strong analytical skills. Should be an objective-driven individual and team worker.

Essential background will include:

- Minimum of 2 years' brand marketing experience in a FMCG company
- Trade Marketing & Distribution experience appreciated

**Technical / Functional / Leadership Skills Required**
- Proactive, self-driven and creative. Has the confidence to challenge
- Excellent interpersonal and communication skills
- Stakeholders Management
- Strong analytic skills & logical/creative thinking.
- Interpersonal, negotiation and influencing skills.
- Commercial approach to all activities.
- Resilient, flexible, and confident to work in a fast-paced dynamic environment
- Affinity with analytical activities and software systems.
- Project management

Brand - Essential Capabilities:

- Marketing & Campaign Planning
- Agency Management

Commercial - Essential Capabilities:

- P&L Analysis

Foresights - Essential Capabilities:

- Market Tracking
- Brand Equity & Activation - Performance & Measurement
- Data Collection, Analytics & Management

**WE ARE BAT**

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. **See what is possible for you at BAT.**
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies

**BELONGING, ACHIEVING, TOGETHER**

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. **Come bring your difference**

.