Head of Performance Creative

Join to apply for the Head of Performance Creative role at Maneuver Marketing Maneuver Marketing Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high‑quality & innovative supplement products. Build, Scale & Operate Leading DTC Brands alongside A-Players Maneuver Marketing has launched its own DTC Health & Wellness brand from scratch to over USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. The company has been recognized by The Financial Times and the E50 Awards. Your Next Role In this role, you’ll own the full spectrum of creative strategy, visual/content ideation and asset production SOPs. You’ll lead the charge in collaborating and managing paid and organic research playbooks as we expand into new channels and/or markets. Most importantly, you’ll inspire the team, refine creative frameworks, and establish repeatable processes that allow high‑quality design to scale without compromise. What You’ll Do Research & Creative Strategy Build extensive visual research libraries around the market, product and competitors (collect sentiment data, organic content scrapes, ad libraries etc.) Map out customer journey flows for all brands and SKUs (ads, emails, SMS pop‑ups, store, upsells, LPs, listicles, quizzes, amazon page etc.) Increase creative diversity for all brands and SKUs through new ideation frameworks (profiles/audiences, concepts, formats, styles, delivery mediums) Team Performance, Management & Growth Manage & conduct regular performance reviews with creative strategists and designers, including weekly/bi‑weekly 1:1s, quarterly review, providing feedback on improving KPIs (sales volume, efficiency) Scope, hire, onboard and manage high‑agency, performance‑oriented designers and creative strategists (including both in‑house and with external creative agencies) Provide regular performance updates to key stakeholders (e.g. Head of Departments) on initiatives and team progress Workflows, Asset Management & Implementation Document, design and optimize creative SOPs, templates (static ad production, listicles, landing pages, quizzes, videos) and contribute insights on tests/ results Work with cross‑functional teams for creative pipeline integration (retail, emails, amazon, youtube etc.) Push for innovation in testing and implementing new asset generation tools (e.g. Sora, Midjourney, Runway) Oversee creative quality checks, final exports, and delivery. Balance speed and volume with accuracy. Look for opportunities to automate or improve quality of production process Brand & SKU Launch Directives Lead visual assets for brand, packaging, and go‑to‑market kits for new ventures and/or SKUs Collaborate with Legal teams to ensure creatives meet compliance standards Collaborate heavily on AGI innovation across campaigns (heavy AGI asset generation testing, tech/in‑house tool collabs, ideation/combination) How You’ll Succeed Team Management – Scaling the team’s productivity and efficiency whilst providing strategic advice and/or coaching to Designers and Creative Strategists, ensuring team members are hitting their individual and group KPIs Creative Performance Output – Elevating the quality, speed, and volume of high‑performing creative assets, focused on performance and engagement, ensuring metrics are scaled effectively across campaigns What You Bring 8+ years of experience in creative direction with a minimum of 3+ years in a similar role, ideally within the health (supplements / wellness), beauty (hair/skin care), or direct response/DTC space Proven track record of launching successful campaigns generating 8‑9 figure revenues, with a focus on viral, conversion‑driven creatives across multiple channels Expertise in developing compelling concepts and visual storytelling to create high‑performing, scalable campaigns that drive strong engagement metrics (CTR, CVR, etc.) Demonstrated ability to navigate and uphold compliance standards across digital and native advertising channels in the supplement sector. Experience managing and scaling creative teams, of in-house designers/editors to execute performance‑driven campaigns Experience in creating and implementing creative strategies for product scaling, including market research, visual concept development, idea amplification, multi‑channel placement, and running tight, well‑planned production schedules Problem solver with high ownership and a strong ability to identify opportunities, create alignment, implement solutions, and use data/feedback to continuously improve performance Seniority level: Director Employment type: Full‑time Job function: Business Development and Sales #J-18808-Ljbffr