Activation Manager Key cities

Bacardi Madrid, Community of Madrid, Spain Activation Manager Key Cities Join to apply for the Activation Manager Key Cities role at Bacardi Get AI-powered advice on this job and more exclusive features. (Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.) Responsibilities Execute implementation of the “Winning In” customer marketing strategy in KC. Building long-term relationships with key strategic customers. Ownership of the A&P budget and tools allocated to the City. Responsible to coordinate and update bottom‑up plan worked with BM’s and aligned with Field Manager and Customer Marketing Managers. Ensure negotiation, definition and execution of tailor made visibilities and activations in Key Cities with perfect execution. BTL Agency Management: from briefing to execution. Evaluation of Activities developed in the City, M&E for Key Activities to ensure we continue with proven growth driver activities. Influence during IAP process to ensure resources and activities needed are covered during IAP process. Skills You will have an unrivalled passion for the On Trade and experience of delivering moments of “wow” in the sector. Minimum 3 years sales or marketing experience working preferably in the On Trade channel. Experience of working with and influencing stakeholders to develop and implement clear agendas and longer‑term execution plans. Experience in balancing long and short‐term priorities to create efficiencies. Comprehension of competitive market for brand and category. Comfortable interpreting data to develop initiatives to grow the brand in line with company values. Experience of managing a budget and across multiple stakeholders. Negotiation skills. English and Spanish required. Personal Qualities Performance driven with a focus on brilliance in execution. Can adapt style to manage stakeholders to ensure the timely delivery of the planning process. Actively builds and leads interactions between the functions to ensure plans are implemented and goals met. Excellent organisation skills. Ability to work under pressure and to deal with ambiguity. Team player and strong desire to be part of a winning team. Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become. Self‑Awareness: You have high levels of self‑awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others. People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with. Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience. Leadership Agility Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become. Self‑Awareness: You have high levels of self‑awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others. People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with. Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience. Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organisation across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, colour, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws. Perks of Working for us At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well‑being, and much more to meet the needs of themselves and their families. It goes beyond just cash The total rewards programme is based on pay for performance, whereby incentive programmes are linked to company and individual performance. Compensation, Paid Time Off & Retirement Competitive Pay Package Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community) Retirement/Pension Plan Health & Wellbeing Medical, Critical Illness, and Life Insurance Calm Meditation App subscription (free) Employee Assistance Programs Best‑in‑class, family‑friendly, and inclusive leave policies Additional Benefits: The benefits/perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidised. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand. Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Industries: Beverage Manufacturing #J-18808-Ljbffr