Copywriter (English)

What is Exoticca? Exoticca is a pioneering online travel agency that has revolutionized the conception, production, and e-commerce of long-distance dream trips. At the core of Exoticca's brand equity is the commitment to \"creating life milestones.\" We believe in delivering best-value trips, exploring unique destinations, curating extraordinary travel experiences, and demonstrating genuine care for both our customers and the planet. What do we do? We are a professional, dynamic, multicultural team in rapid international growth, seeking new partners to help us create the best and most forward-thinking travel company of our generation. What will you do? Use technical and creative copywriting skills to produce a variety of assets, including newsletters, landing pages, website copy, flyers, social media posts, amongst others. Adapt assets for use in B2B and B2C channels, understanding the nuances of communicative and persuasive techniques between audiences. Have a keen understanding of conversion techniques and how to effectively implement them in channel-appropriate formats. Understand, review and track the performance metrics of our assets and work together with channel owners on how to optimise them. Have a clear understanding of full funnel communication – from awareness to conversion, and a proven ability to write persuasive copy that achieves objectives; from hooking in prospects to achieving conversions. Take ownership of one or more channels and lead on the creative and strategic communications approach to be implemented, reporting and tracking progress with your Team Lead. Create captivating and user-friendly trip itineraries that capture the imaginations of travelers. Develop compelling and unique content that adheres to our branding and style guidelines. Clear understanding of how to use AI effectively without diluting distinctiveness of content. Qualifications 3+ years of work experience in a similar role. English speaker (advanced-level of Spanish is a plus.). In-depth understanding of conversion copywriting (Copyhackers training is a plus.) Working knowledge of copywriting best practices for various channels including CRM, web, performance marketing, blog, and organic social media. Proven experience writing copy for both B2B and B2C audiences. Great writing, proofing, and editing skills. Impeccable attention to detail. Creative mindset and passionate about travel. Proactive attitude, a confident self-starter and responsible in leadership of assigned channels. Being able to multitask and meet tight deadlines without compromising on quality of work. Experience conceptualising and implementing marketing campaigns across multiple channels is a plus. Translation and transcreation experience is a plus. Benefits Competitive compensation package in line with job responsibilities and experience. Additionally, we propose the use of flexible compensation management for diet, transportation, private health insurance with Cobee. Permanent contract from the start. Travel packages at reduced prices Referral bonus, if you bring people as talented as you. Unlimited coffee, team lunches, English lesson, bi-anual company parties. And last but not least, becoming part of a fun and motivated multicultural team at an agile and rapid growing organization Join Exoticca and play a pivotal role in creating life milestones through unforgettable travel experiences This is your opportunity to shape the future of a dynamic and innovative travel brand on a global scale. Exoticca is an equal opportunity employer. Diversity and inclusiveness are our core. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under European, country, or local law. #LI-Hybrid #J-18808-Ljbffr