Copywriter (English)

Overview Exoticca is a pioneering online travel agency that has revolutionized the conception, production, and e-commerce of long-distance dream trips. At the core of Exoticca's brand equity is the commitment to "creating life milestones." We believe in delivering best-value trips, exploring unique destinations, curating extraordinary travel experiences, and demonstrating genuine care for both our customers and the planet.We are a professional, dynamic, multicultural team in rapid international growth, seeking new partners to help us create the best and most forward-thinking travel company of our generation.Role We are seeking an English-speaking Copywriter with more than 3 years of experience in Copywriting (advanced Spanish level is a plus.) You will help to create unique and curiosity-piquing content that inspires our customers to book their dream trips. You will write captivating copy for our extraordinary multi-day itineraries as well as servicing various marketing channels and internal teams.What will you do? Use technical and creative copywriting skills to produce a variety of assets, including newsletters, landing pages, website copy, flyers, social media posts, amongst othersAdapt assets for use in B2B and B2C channels, understanding the nuances of communicative and persuasive techniques between audiencesHave a keen understanding of conversion techniques and how to effectively implement them in channel-appropriate formatsUnderstand, review and track the performance metrics of our assets and work together with channel owners on how to optimise themHave a clear understanding of full funnel communication - from awareness to conversion, and a proven ability to write persuasive copy that achieves objectives; from hooking in prospects to achieving conversionsTake ownership of one or more channels and lead on the creative and strategic communications approach to be implemented, reporting and tracking progress with your Team LeadCreate captivating and user-friendly trip itineraries that capture the imaginations of travelersDevelop compelling and unique content that adheres to our branding and style guidelinesClear understanding of how to use AI effectively without diluting distinctiveness of contentRequirements 3+ years of work experience in a similar roleEnglish speaker (advanced-level of Spanish is a plus.)In-depth understanding of conversion copywriting (Copyhackers training is a plus.)Working knowledge of copywriting best practices for various channels including CRM, web, performance marketing, blog, and organic social mediaProven experience writing copy for both B2B and B2C audiencesGreat writing, proofing, and editing skillsImpeccable attention to detailCreative mindset and passionate about travelProactive attitude, a confident self-starter and responsible in leadership of assigned channelsBeing able to multitask and meet tight deadlines without compromising on quality of workExperience conceptualising and implementing marketing campaigns across multiple channels is a plusTranslation and transcreation experience is a plusBenefits Competitive compensation package in line with job responsibilities and experienceAdditionally, we propose the use of flexible compensation management for diet, transportation, private health insurance with CobeePermanent contract from the startTravel packages at reduced pricesReferral bonus, if you bring people as talented as youUnlimited coffee, team lunches, English lesson, bi-anual company partiesAnd last but not least, becoming part of a fun and motivated multicultural team at an agile and rapid growing organizationJoin Exoticca and play a pivotal role in creating life milestones through unforgettable travel experiences This is your opportunity to shape the future of a dynamic and innovative travel brand on a global scale.Exoticca is an equal opportunity employer. Diversity and inclusiveness are our core. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under European, country, or local law.#J-18808-Ljbffr