Customer Lifecycle Management- Intern(ENG)

Created in 2016, Free2move simplifies mobility by offering a wide range of services to meet everyone's travel and mobility needs.

With Free2move, you can rent a city car for shopping, book a car for your stay in Italy, or reserve a car park for a weekend in Paris — all in one click through our web and mobile platforms

Born from the merger of the Stellantis Group and the start-up TravelCar, Free2move has rapidly established itself as a key player in the mobility industry, thanks to its agility, innovation and entrepreneurial spirit.

Today, Free2move is the #1 mobility reflex for more than 6 million users . We operate in 170+ countries across 5 continents , in 30 languages and 26 currencies . More than 5,000 partners trust us, with several hundred thousand vehicles available worldwide.

If you want to join a team of 650+ experts and contribute to bold international projects, you're in the right place

You will evolve in an ultra-dynamic, innovative, agile and international environment, working alongside talented teams with multidisciplinary skills, at the crossroads of the digital ecosystem and the fast-changing automotive sector.

It's exciting, you'll see

• International B2C environment within the Carsharing business.
• Customer Lifecycle Management (CLM) team working at the intersection of Marketing, Data and Customer Experience .
• Close collaboration with Marketing Analytics, Product, local markets and cross-functional teams.
• Fast-paced, data-driven environment focused on customer engagement, retention and business growth .
• Opportunity to work with Salesforce Marketing Cloud (SFMC) and contribute to customer journeys across different markets.

• Support the end-to-end customer lifecycle , from acquisition and activation to engagement, retention and loyalty.
• Analyze customer data and campaign performance to identify growth opportunities and friction points .
• Support the creation, optimization and monitoring of automated customer journeys using Salesforce Marketing Cloud.
• Contribute to initiatives aimed at increasing Monthly Driving Users (MDU) and customer engagement.
• Monitor campaign performance at city level and identify opportunities for local optimization.
• Support the personalization of CRM campaigns to improve engagement and reduce unsubscribe rates.
• Conduct deep dives into active customer journeys and propose improvements based on data and insights.
• Collaborate with cross-functional teams to translate business requirements into effective CRM solutions .
• Support ad-hoc CRM requests and ensure timely delivery of operational activities.

• Currently pursuing or recently completed a degree in Marketing, Business, Data Analytics, CRM, Digital Marketing or a related field.
• Strong analytical and problem-solving skills.
• Good understanding of CRM and customer lifecycle management principles.
• Strong interest in data-driven marketing, customer engagement and retention .
• Comfortable working with data and extracting actionable insights.
• Good knowledge of Excel ; experience with data visualization or analytics tools is a plus.
• Interest in marketing automation and CRM platforms.
• Experience with Salesforce Marketing Cloud (SFMC) is a strong plus.
• Ability to understand business requirements and translate them into actionable solutions.
• Strong written and verbal English communication skills .
• Previous experience in CRM, marketing, analytics or a related field is a plus.

• Analytical and data-driven mindset .
• Curious and eager to learn.
• Proactive and solution-oriented.
• Strong attention to detail and commitment to quality.
• Organized and able to manage multiple priorities.
• Comfortable working in a fast-paced and international environment .
• Strong communication and collaboration skills.
• Able to work effectively with cross-functional teams.
• Autonomous while being comfortable working under the guidance of senior team members.
• Customer-oriented mindset with a strong interest in improving the user experience.

Working at Free2move means joining a tribe where performance goes hand in hand with a great team spirit . It is also:

• The opportunity to revolutionize mobility with us
• Hands-on experience in CRM, customer lifecycle m