Head of Demand Generation

About La información a continuación detalla los requisitos del puesto, la experiencia esperada del candidato y las cualificaciones correspondientes. is an AI copilot for legal professionals. We are building the future of how lawyers interact with legal information through intelligent conversational interfaces. Our mission is to fight for a fairer world through technology, making legal knowledge more accessible, intelligent, and actionable. With over 1,600 clients and growing, every decision we take puts the user at the center. The Role: We are not looking for a simple ad manager. We are looking for a Full-Stack Marketer —expert in acquisition and sophisticated in operations. Your mission is double: Skyrocket qualified traffic by dominating both Inbound and Outbound channels. Qualify our database and feed the sales team with leads ready to close (SQLs), while automating activation for smaller users (PLG). You will be the bridge between Product (PLG) and Sales (Sales-Led), ensuring no quality lead falls through the cracks. Responsibilities Your goal is clear: Explode traffic and opportunity generation by dominating every available channel—from organic to paid, from human-led to automated. You will be responsible for making the inevitable answer , whether a lawyer searches on Google, asks ChatGPT, or checks their inbox. The 4 Acquisition Engines You Will Lead 1. Search Domination (SEO & GEO - Generative Engine Optimization) The Challenge: Google isn't enough. You must lead the strategy to position as the #1 answer not just in traditional search engines, but in the new era of Large Language Models (ChatGPT, Perplexity, Gemini) . You will turn our knowledge into a massive asset for organic traffic attraction. 2. Sniper Outbound & Scaled Cold Email Design and execute direct prospecting systems (LinkedIn/Email) that cut through the noise . We don't want "spam"; we want genuine sales opportunities delivered at scale using smart automation and prospecting tools (Apollo, Hunter, Sales Nav). 3. Paid Media & Performance (The Accelerator) Act as the "Orchestra Conductor" to manage resources (freelancers, agencies, or self-execution) in paid campaigns. If a channel works (Ads, Social, Display), your job is to scale it to feed the machine. 4. Virality & Content (Inbound) Create a content machine that acts as a permanent lead magnet. Exploit our 50k user database to generate reactivation and referrals. What will you do with all that traffic? (PLG Conversion) Capturing traffic wildly is useless if the bucket is leaky. From Traffic to Activation: Ensure visit volume turns into activated users (PLG) through impeccable, automated onboarding. Feeding Sales: Identify high-value PQLs (Product Qualified Leads) from the crowd and hand them to the sales team on a silver platter. Profile we are looking for Builder & Hacker: Total execution mindset. If the channel doesn't exist, you build it. If it exists, you optimize it. Data-Driven Mindset: Analysis is your superpower. You know which channel brings ROI and which is just vanity. PLG & SaaS B2B Experience: You understand how to scale traffic in environments where the product is the growth engine. Tech Mastery: You aren't scared of tech stacks, automation, or new AI tools. Professional English: Mandatory to lead expansion and capture traffic in international markets. We will highly value Previous experience or background in the Legal Sector . Proven experience in Inbound and SEO. Mastery of Marketing Automation tools. Mastery of Prospecting Tools ( , , LinkedIn Sales Nav, Genesy, etc.). Why join The opportunity to build and define the brand narrative at one of Europe's fastest-growing AI companies. A role with a direct impact on customer satisfaction, product evolution, and sales results. Be part of a close-knit, agile, and highly motivated team, where your judgment and ideas will be heard and valued. Work at the forefront of artificial intelligence and its real-world application. What we offer Salary: 45,000 € + objectives Disconnect and Connect: We believe that to create the future, you need to know when to disconnect. That's why we add 6 extra "special days" per year to your 22 statutory vacation days . 28 days total to recharge your batteries. And for when it's time to connect, we organize periodic in-person gatherings with the whole team. Comprehensive benefits: Coverflex card to manage your meal, transport, training, and childcare benefits. Real flexibility: 100% remote work from anywhere in Spain with flexible hours. We focus on results, not hours, with a culture of efficient and essential-only meetings to promote a real work-life balance. Your ideal work environment: We provide you with the best tech equipment you choose (PC or MAC, monitor, etc.) and a budget to set up your home office. You also have a budget for coworking spaces. Growth and innovation: A clear growth path to lead and build. Real impact: The opportunity to join at a key moment and have a direct, visible impact on a product with over 1600 clients and in constant evolution. Hiring Process Initial conversation to align vision, motivations, and background. xohynlm Final conversation with the founders to align expectations, values, and future vision. Formal offer presentation We are excited to meet you.