Head of Product Digital Enagagement

Head of Product Digital Enagagement - Digital Channels Domain

Country: Spain

At Santander Group, we’re transforming how we connect with millions of customers through innovative digital channels. As part of this journey, we’re looking for a **Head of Product**Digital**Engagement**to design and deliver solutions that elevate digital journeys, deepen loyalty and deliver personalized value at scale.

Your mission: create meaningful, seamless interactions across Santander’s entire digital ecosystem by harnessing conversational technologies, loyalty and subscription programs, AI- driven experiences and embedded third -party services.

This is a chance to shape the future of customer engagement at one of the world’s largest financial institutions — using innovation and customer-centric design to strengthen long
- term relationships and cement Santander’s position as a leading digital financial services provider.

**Key**Responsibilities**
- **Define**and**execute**engagement**strategies**across digital channels to maximize customer interaction, satisfaction, and retention.
- **Lead a**team**of**product**managers**responsible for developing and delivering digital engagement initiatives across multiple sub -areas.
- **Conversational**Capabilities**(**Personalized**Marketing**)**:Design and orchestrate how and where we deliver personalized, context-aware messages across digital channels to drive new product adoption, feature usage, and actions such as signing up for alerts or enrolling in promotions.
- **Conversational**Interfaces**:Develop and scale chatbots, voicebots, and conversational interfaces to provide seamless support and self-service experiences.
- **Loyalty**&**Subscriptions**:Design and manage loyalty programs and subscription-based models that drive customer retention and lifetime value.
- **AI-Driven**Personalization**:Implement and optimize AI- powered solutions that personalize interactions and improve customer experiences.
- **3rd**Party**Embedded**Experiences**:Integrate and oversee third -party digital services to enrich customer journeys within Santander’s platforms.
- **Cross-**functional**collaboration**:Work closely with technology, product, data, and business teams to deliver scalable, innovative solutions.
- **Data-**driven**improvement**:Use customer insights and analytics to measure engagement performance and identify opportunities for continuous improvement.
- **Governance**&**standards**:Ensure compliance, security, and quality across all engagement initiatives and platforms.

**What**We’re**Looking**For**
- Degree in Business, Marketing, Digital Innovation, Computer Science, or related fields.
- Proven experience in digital engagement, customer experience, or digital product management.
- Deep understanding of personalized marketing, conversational AI, loyalty programs, subscriptions, and embedded digital experiences.
- Strong analytical skills and experience using data to drive decisions.
- Excellent communication, stakeholder management, and team leadership skills.
- Fluency in English; additional languages are a plus.

**What**w**e**o**ffer**:

- A dynamic, high-impact role shaping the future of digital banking.
- Competitive compensation and opportunities for career growth.
- International collaboration and exposure to cutting-edge financial innovation.
- **Would you like to grow with us? Join our team**
- _Santander is an equal opportunity employer. All applicants will be _considered as _equal without paying attention to gender identity, sexual orientation, ethnicity, religion, age, political orientation, union membership nor disability status. _
- _We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify, and build._