Senior PR Manager

At Preply, we are unlocking human potential through learning.

We believe learning with a great tutor is life-changing. That's why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This is how we deliver progress, create engagement and keep our global community of learners motivated. So far, over 32,000 tutors have given more than 15 million lessons to learners from over 175 countries.

The brand team is Preply's creative powerhouse. They're at the forefront of a transformative rebrand, ensuring the brand resonates powerfully across all channels and creates a meaningful impact on our audience. Fuelled by creativity and data-driven thinking, they drive Preply's mission forward.

Join our team as a Press Relations & Communications Manager, where you'll shape our media strategy, elevate our brand through impactful storytelling, and secure executive visibility at prestigious events in tech, business, and education. Your expertise in building strong journalist relationships and identifying newsworthy opportunities will drive our voice in the market. With a passion for language learning, you'll lead our press office in Spain, contributing to consistent and engaging communication across global markets.

• Develop and execute PR strategies to position the company as a leader in its industry.
• Craft compelling corporate stories and press materials (press releases, media kits, feature articles), leveraging assets from brand and research amongst others and collaborating closely with key stakeholders from across Preply.
• Build and maintain relationships with key media outlets, journalists, and influencers in tech and business sectors.
• Monitor relevant news and trends for the company, across tech, education and language learning, identifying white spaces and watch-outs for the brand
• Act as primary point of contact for all inbound press inquiries

Content Development via Cross-Functional Collaboration

• Work closely with marketing, product, strategy and leadership teams to align messaging and campaigns.
• Ideate media angles and develop content supporting 360 brand campaigns .
• Create and leverage data-driven narratives, together with research and SEO in order to transform findings into compelling stories, reports, articles, op-eds, or infographics that can be shared across SEO, owned media, and PR to enhance audience engagement and media presence.
• Provide guidance on internal communications for event-related updates and achievements.

Executive Speaking Engagements (press or events)

• Plan and manage the company's presence at conferences, and industry events.
• Coordinate executive participation, including speaking engagements, panel discussions, and networking opportunities.
• Work closely with internal stakeholders to develop impactful messaging and presentations and presences (whether at events or interviews)
• Identify potential interview opportunities and shape content that aligns with organizational goals

Crisis Communication

• Develop and implement crisis communication strategies.
• Serve as a spokesperson or prepare key executives for media interactions during crises.
• Partner closely with the customer care team to ensure smooth resolution and crisis avoidance and support crisis communications efforts when needed.

Analytical & Reporting

• Set right KPIs for PR presence, monitor media coverage to measure the success of PR efforts
• Identify opportunities for our narrative and metrics
• Analyze public perception and recommend strategies to improve the organization's reputation.

• 8+ years of experience in public relations, media relations, or corporate communications including tech industry.
• Fluency in English (written and spoken) is a must
• Prior experience in shaping corporate narratives
• Strong writing and storytelling skills, with the ability to tailor content for different audiences.
• Experience managing PR agencies to KPIs across a variety of markets
• Experience working on long-term strategies with senior management and building strong working relationships with Legal & Marketing
• Proven track record in managing events and coordinating executive speaking engagements.

• Opportunity to shape the public narrative of an innovative company.
• Engage with global media and thought leaders in the tech industry.
• Work in a dynamic and fast-paced environment with a collaborative team.
• An open, collaborative, dynamic and diverse culture;
• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;
• A competitive financial package with equity, leave allowance and health insurance;
• Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub
• Access to free mental health support platforms;
• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;
• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting).

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
• Challenge, disagree and commit - We value open and candid communication, even when we don't fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company.

Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are The World Class.

#LI-AA1