Senior PR Manager

hace 1 mes

Barcelona, España Preply A tiempo completo

**At Preply, we are unlocking human potential through learning.**:
We believe learning with a great tutor is life-changing. That's why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This is how we deliver progress, create engagement and keep our global community of learners motivated. So far, over 32,000 tutors have given more than 15 million lessons to learners from over 175 countries.

**Meet the team**:
The brand team is Preply's creative powerhouse. They're at the forefront of a transformative rebrand, ensuring the brand resonates powerfully across all channels and creates a meaningful impact on our audience. Fuelled by creativity and data-driven thinking, they drive Preply's mission forward.

Join our team as a Press Relations & Communications Manager, where you'll shape our media strategy, elevate our brand through impactful storytelling, and secure executive visibility at prestigious events in tech, business, and education. Your expertise in building strong journalist relationships and identifying newsworthy opportunities will drive our voice in the market. With a passion for language learning, you'll lead our press office in Spain, contributing to consistent and engaging communication across global markets.

**What you'll be doing**:
**Media Relations & Corporate Storytelling**:

- Develop and execute PR strategies to position the company as a leader in its industry.
- Craft compelling corporate stories and press materials (press releases, media kits, feature articles), leveraging assets from brand and research amongst others and collaborating closely with key stakeholders from across Preply.
- Build and maintain relationships with key media outlets, journalists, and influencers in tech and business sectors.
- Monitor relevant news and trends for the company, across tech, education and language learning, identifying white spaces and watch-outs for the brand
- Act as primary point of contact for all inbound press inquiries

**Content Development** **via** **Cross-Functional Collaboration**
- Work closely with marketing, product, strategy and leadership teams to align messaging and campaigns.
- Ideate media angles and develop content supporting 360 brand campaigns.
- Create and leverage data-driven narratives, together with research and SEO in order to transform findings into compelling stories, reports, articles, op-eds, or infographics that can be shared across SEO, owned media, and PR to enhance audience engagement and media presence.
- Provide guidance on internal communications for event-related updates and achievements.

**Executive Speaking Engagements (press or events)**
- Plan and manage the company's presence at conferences, and industry events.
- Coordinate executive participation, including speaking engagements, panel discussions, and networking opportunities.
- Work closely with internal stakeholders to develop impactful messaging and presentations and presences (whether at events or interviews)
- Identify potential interview opportunities and shape content that aligns with organizational goals

**Crisis Communication**
- Develop and implement crisis communication strategies.
- Serve as a spokesperson or prepare key executives for media interactions during crises.
- Partner closely with the customer care team to ensure smooth resolution and crisis avoidance and support crisis communications efforts when needed.

**Analytical & Reporting**
- Set right KPIs for PR presence, monitor media coverage to measure the success of PR efforts
- Identify opportunities for our narrative and metrics
- Analyze public perception and recommend strategies to improve the organization's reputation.

**What you need to succeed**:

- 8+ years of experience in public relations, media relations, or corporate communications including tech industry.
- Fluency in English and Spanish (written and spoken) is a must
- Prior experience in shaping corporate narratives
- Strong writing and storytelling skills, with the ability to tailor content for different audiences.
- Experience managing PR agencies to KPIs across a variety of markets
- Experience working on long-term strategies with senior management and building strong working relationships with Legal & Marketing
- Proven track record in managing events and coordinating executive speaking engagements.

**Why you'll love it at Preply**:

- Opportunity to shape the public narrative of an innovative company.
- Engage with global media and thought leaders in the tech industry.
- Work in a dynamic and fast-paced environment with a collaborative team.
- An open, collaborative, dynamic and diverse culture;
- A competitive financial package with equity, leave allowance and health insurance;
- Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub
- Access to free mental health support platforms;
- Access to Gympass-partnered

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