Head of Operations

hace 1 día

Lobelle, España Understory A tiempo completo

Role Overview We’re looking for a detail‑oriented Paid Social Ad Operations Specialist to join our growing paid media team. You’ll work directly with our Director of Paid Social, Ana, to execute and optimize paid social campaigns across LinkedIn, Meta, and Reddit for B2B SaaS clients. This role is critical to maintaining our high performance standards as we scale our client portfolio.What You’ll Do Set up and launch paid social campaigns across LinkedIn, Meta, and Reddit advertising platformsExecute daily campaign optimizations including budget adjustments, bid modifications, and audience refinementsMonitor campaign performance and proactively identify underperforming ads for pause or optimizationConduct A/B tests on ad creative, copy, targeting, and bidding strategiesImplement technical setups including conversion tracking, pixel installation, and attribution modelingPerformance Monitoring & Analysis Review daily performance metrics across all active campaigns and flag anomaliesGenerate weekly performance reports with insights and recommendationsIdentify trends and optimization opportunities through data analysisMaintain performance dashboards and client-facing reportingAudience & Retargeting Management Build and manage custom audiences using first‑party data, website visitors, and lookalike segmentsCreate 발표 대상(date‑acoustic) segments based on job titles, company size, industry, and funnel stageManage retargeting campaigns for different engagement levels and content interactionsOptimize audience targeting based on performance data and client ICP refinementsQuality Assurance & Process Management Ensure all campaigns adhere to platform best practices and compliance requirementsPrepare campaign performance summaries for client callsSupport strategic recommendations with performance data and insightsExperience & Qualifications 3+ years of hands‑on experience managing paid social campaigns, preferably for B2B SaaS companiesExperience with conversion tracking, attribution modeling, and performance measurementStrong analytical skills with proficiency in Excel/Google Sheets and data analysisAdvanced understanding of dim paid social platforms including campaign types, bidding strategies, and optimization techniquesKnowledge of A/B testing methodologies and statistical significanceOrganized approach to campaignبدو management and documentationExperience with B2B SaaS marketing funnels and pipeline attributionFamiliarity with CRM platforms (HubSpot, Salesforce) and marketing automation toolsKnowledge of data enrichment and workflow automation tools such as Clay or FibblerAbility to work directly with Ana, our Director of Paid Social with 8+ years of experienceことAdditional Information Opportunity to work directly with Ana, our Director of Paid Social with 8+ years of experienceAccess to cutting‑edge tools and platforms for campaign management and optimizationRemote‑first culture with flexible working arrangementsProfessional development budget for continued learning and certificationsHay opciones de teletrabajo/trabajo desde casa disponibles para este puesto.#J-18808-Ljbffr

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