Senior User Acquisition Manager

hace 3 días

Barcelona, España Jordan martorell s.l. A tiempo completo

Carrots is a fast‑moving studio building and scaling consumer subscription apps (iOS/Android). We manage meaningful monthly budgets and operate with a strict payback mindset. We’re now hiring a Senior User Acquisition Manager to own performance across Google & Meta , engineer smarter conversion signals with our data team, and expand into ASA/ASO and organic TikTok . This is a high‑leverage role: you’ll take what’s founder‑led today and turn it into a repeatable, capital‑efficient acquisition engine. Profitably scale paid growth across Google Ads and Meta Ads , hitting +10% MoM growth while protecting payback. Signal engineering with our data analyst: choose/weight the right conversion events (trial starts, weekly renewal, revenue, predicted LTV), implement value‑based bidding, and feed better optimization signals to ad platforms. Cash discipline & reporting: treat spend like it’s your own; instrument clean weekly reporting (CAC, ROAS, LTV:CAC, payback by app/geo/cohort) in Looker . Channel expansion: pilot Apple Search Ads and lead ASO experiments (metadata & creative/store assets), plus coordinate organic TikTok via a creator‑outreach intern. Creative direction (performance) : brief a junior motion designer for Meta video tests; drive a tight hypothesis → creative → results loop. ? WHAT SUCCESS LOOKS LIKE (90 Days) Google: lower blended CAC and shorten payback by improving keyword mix, auction strategy, and conversion schema . Meta: launch structured tests (audiences x creatives x placements), reach stable CPAs with a clear path to scale. Measurement: live Looker dashboards (daily pacing, weekly cohort ROAS, payback view) and a single source of truth across AppsFlyer, BigQuery, RevenueCat, Firebase, Amplitude . Playbook: documented testing cadence (weekly) and budget reallocation rules. Build/optimize Google Search campaigns for multiple apps (non‑UAC setup with deep links; measured via AppsFlyer ). Design, launch, and scale Meta (campaign structure, creative testing matrix, value‑based bidding). Partner with the Data Analyst to test proxy events and predicted LTV (e. g. , scoring trials, early‑signal models). Run ASA pilots; own ASO roadmap (keyword strategy, Product Page Optimization, custom store listings, screenshots/video iterations). Manage a creator‑outreach intern (TikTok organic + UGC partnerships on pay‑per‑view/desired KPI). Own weekly growth review: insights, actions, reallocations—no vanity metrics. ? WHAT YOU MUST HAVE (Hard Requirements) These are non‑negotiable . If you don’t check all of them, please don’t apply . Mobile apps only, consumer subscriptions. Your track record is in consumer subscription apps (non‑gaming). Hands‑on budgets & results. You have directly managed €100k+/month across Google Ads + Meta Ads for consumer subscription apps and can share metrics (CAC, payback, LTV:CAC). Meta Ads expertise. You’ve launched and scaled Meta for mobile apps (creative testing, audiences, value optimization, ATT/SKAdNetwork‑aware measurement). Google Ads for apps. Deep knowledge of search intent, RSAs, negatives,

  • Senior Manager, Mobile User Acquisition

    hace 1 semana

    Barcelona, España Blizzard Entertainment A tiempo completo

    **Team Name**: Marketing **Job Title**: Senior Manager, Mobile User Acquisition **Requisition ID**: R026127 **Blizzard Entertainment is seeking a data-driven, creative, and strategic Senior Manager, Mobile User Acquisition to play a key part in performance marketing efforts across its mobile portfolio. This role is pivotal in scaling Blizzard’s mobile...

  • Senior Manager, Mobile User Acquisition

    hace 2 semanas

    barcelona, España Activision Blizzard A tiempo completo

    Team Name Marketing Job Title Senior Manager Mobile User Acquisition Requisition ID R Job Description Blizzard Entertainment is seeking a data‑driven creative and strategic Senior Manager Mobile User Acquisition to play a key part in performance marketing efforts across its mobile portfolio. This role is pivotal in scaling Blizzard’s mobile games...

  • User Acquisition Manager

    hace 5 días

    Barcelona, España Zynga A tiempo completo

    Level Up Your Career with Zynga!At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take‑Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.From thrilling casino...

  • Senior Manager, Mobile User Acquisition

    hace 2 semanas

    Barcelona, España Activision Blizzard A tiempo completo

    Team NameMarketingJob TitleSenior Manager Mobile User AcquisitionRequisition IDR Job DescriptionBlizzard Entertainment is seeking a data‑driven creative and strategic Senior Manager Mobile User Acquisition to play a key part in performance marketing efforts across its mobile portfolio. This role is pivotal in scaling Blizzard’s mobile games globally...

  • User Acquisition Manager New Barcelona, Spain

    hace 5 días

    Barcelona, España Zynga A tiempo completo

    OverviewAt Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.Founded in 2007 and headquartered in California,...

  • User Acquisition Manager New Barcelona, Spain

    hace 5 días

    barcelona, España Zynga A tiempo completo

    Overview At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition. Founded in 2007 and headquartered in California,...

  • Senior User Acquisition Manager

    hace 2 semanas

    Barcelona, España carrots A tiempo completo

    Carrots is a fast‐moving studio building and scaling consumer subscription apps (iOS/Android). We manage meaningful monthly budgets and operate with a strict payback mindset.¿Le gusta esta oportunidad? Asegúrese de inscribirse rápido, ya que se espera un gran volumen de solicitudes. Desplácese hacia abajo para leer la descripción completa del...

  • User Acquisition Manager

    hace 1 semana

    Barcelona, Barcelona, España Socialpoint A tiempo completo

    Who we are: Let's have fun shaping your futureWe are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take-Two Interactive family. We're the creators of hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by hundreds of millions of players around the globe.We craft the best social games, bringing joy from...

  • User Acquisition Manager

    hace 1 semana

    Barcelona, Barcelona, España Socialpoint A tiempo completo

    Who We AreLet's have fun shaping your futureWe are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take-Two Interactive family. We're the creators of hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by hundreds of millions of players around the globe.We craft the best social games, bringing joy from...

  • User Acquisition Manager

    hace 7 días

    Barcelona, Barcelona, España Socialpoint A tiempo completo

    Who we are: Let's have fun shaping your futureWe are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take-Two Interactive family. We're the creators of hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by hundreds of millions of players around the globe.We craft the best social games, bringing joy from...