Head of E-commerce

hace 3 semanas

San Leonardo de Yagüe, España Michael Page International A tiempo completo

Categoria: FMCG (Fast Moving Consumer Goods)
Luogo di lavoro: Milano e provincia

Il nostro cliente è un noto brand di prodotti cosmetici e ci ha incaricato di ricercare un Head of E-commerce, che sarà responsabile dei canali di vendita online della società.


Come Head of E-commerce riporterai al CEO, gestirai il portale e-commerce e implementare la strategia digitale complessiva per garantire la crescita del fatturato attraverso l'acquisizione di nuovi clienti, l'aumento delle conversioni e del valore medio degli ordini (AOV). Questo includerà la strategia di marketing digitale, comprese le attività di paid advertising, SEO, affiliation, email marketing e campagne di marketing automation. Inoltre ti occuperai di configurare e gestire le pagine del brand sui marketplace (in particolare Amazon), sviluppando strategie dedicate.

In questo ruolo sarai pienamente responsabile del canale e-commerce del brand e potrai creare un team a tuo riporto che crescerà insieme al business online.

Le tue Responsabilità includeranno:

  • Sviluppare e gestire l'e-commerce proprietario e i marketplace collaborando strettamente con diversi team (IT, marketing, vendite, grafica) e agenzie esterne.
  • Scrivere e modificare contenuti pubblicati su e-commerce e marketplace.
  • Coordinare le iniziative per le campagne di paid advertising, inclusi budget, tracciamenti, produzione creativa, ottimizzazione delle landing page, ecc.
  • Sviluppare modelli di attribuzione e ottimizzazione di tutte le campagne per aumentare l'efficienza degli investimenti pubblicitari.
  • Sviluppare, implementare e gestire la strategia di acquisizione clienti, inclusi: pubblicità online, SEO, affiliation, stampa, direct marketing, etc.
  • Gestire le performance complessive e garantire miglioramenti continui alle piattaforme.
  • Gestire gli strumenti di CRM e marketing automation.
  • Misurare e riportare le performance di tutte le campagne di marketing digitale e valutarle in base al ROI, ROAS e KPI.
  • Identificare tendenze e insights e prendere decisioni di conseguenza.
  • Condurre un'analisi regolare e approfondita delle tendenze e dei modelli dei nostri clienti e agire su questa analisi per informare la strategia a breve, medio e lungo termine.

Requisiti: Saremo felici di incontrare candidati in possesso di questi requisiti: Esperienza di almeno 5 anni nella gestione di canali e-commerce di prodotti di consumo; Conoscenza approfondita dell'ambito e-commerce e di strategie di marketing, CMS, sviluppo di prodotti, strategie competitive, ricerca sui consumatori, tendenze del settore e UX. Esperienza nella gestione e manutenzione di siti web/portali di e-commerce. Forte comprensione delle strategie di marketing online più attuali. Familiarità con il design web e attenzione ai dettagli. Eccellenti capacità di comunicazione e collaborazione. Capacità di collaborare con più team interni per creare strategie e piani per massimizzare le vendite. Buona conoscenza della lingua inglese. Laurea in Marketing o campo correlato.

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