Operational Marketer

Job Category: Operational Marketer
Job Type: Part-time · 10 hrs/week
Job Location: Remote: Europe (Spain preferred)
About CNLABS
CNLABS is a global testing and certification laboratory with facilities in the US, Australia, and India. We help technology companies bring compliant, market-ready products to market across three core domains:
Network: interoperability, performance, and protocol testing
Security: cybersecurity assessments and certification
AI: conformance testing for AI systems and intelligent products
We partner with technology vendors and large enterprises navigating certification requirements and compliance at scale. As demand for independent testing grows across Europe, CNLabs is building the commercial and brand presence to match.
The Mission
We are a global certification expert with deep technical and regulatory knowledge, an expanding European & US footprint, and a mandate to become the go-to gatekeeper for compliance in the Network, Security, and AI space.
Your job is to drive that shift. As our Operational Marketer, you will own the engine that makes CNLabs visible, credible, and magnetic to the right audiences: technology vendors, compliance teams, and enterprise buyers.
You will work directly with our leadership team to define the brand voice, build the content machine, run the event strategy, and ensure that every campaign drives measurable results. This is not a support role. You will be a builder.
Brand & Strategy Ownership
You will be the custodian and executor of the CNLabs brand across Europe. That means:
Brand Identity
Define CNLabs brand values, narrative, and messaging framework for the European market
Establish our positioning as thought leader and compliance gatekeeper
Train the wider team (sales, product, leadership) in brand values, messaging, and storytelling
Ensure brand consistency across all channels: LinkedIn, website, events, assets, and outbound
Campaign Strategy
Identify and own campaign tracks with a clear narrative arc across the year
Translate campaign strategy into execution: content, targeting, channel mix, and measurement
Collaborate with the SDR on outbound messaging and A/B testing to improve conversion rates
Bring market and prospect insights back into the strategy cycle to sharpen positioning over time
What You Will Do
Create and execute our social media presence on LinkedIn and drive thought leadership, product stories, compliance insights, social proof
Follow up on post likes, comments, and profile visits to generate warm leads
Create flagship content assets
Serve as the interface with designers and agencies to produce on-brand materials
Coordinate all marketing collateral
Build an event plan to organise and participate in exhibitions
Own and execute the marketing campaigns
Explore and build partnerships with relevant tech communities, associations, and peer networks
Monitor LinkedIn, G2, and website traffic to identify and act on inbound signals
Follow up on engagement signals (site visits, content downloads, event attendees) to warm leads
Engage in customer conversations to gather case studies, testimonials, and referrals
Monitor all key analytics: website, LinkedIn, campaign performance, and conversion funnels
Hit agreed KPIs and identify tactical initiatives to improve inbound lead flow
Run A/B tests across email, content, and landing pages in collaboration with the SDR
Present monthly performance reviews with insights and recommended adjustments
Monitor competitor positioning and surface relevant shifts to the commercial team
Who We Are Looking For
The Essentials
3–6 years in B2B marketing in tech, SaaS, or professional services
You have run campaigns end-to-end: from brief to execution to reporting
Strong LinkedIn presence and proven ability to grow an audience with substance
Hands-on with marketing tools: scheduling platforms, email automation, analytics, CRM
Organised and detail-oriented: you manage multiple tracks without dropping the ball
A genuine communicator who can write sharp copy and speak confidently to technical topics
Self-starter: you identify what needs doing and you do it, without waiting to be told
Fluent in English and at least one European language
Bonus Points
Experience marketing to both technology vendors and enterprise buyers
Background in compliance, certification, cybersecurity, or AI
You have built community or launched events, not just sponsored them
You have worked in a small or scaling team where you had to figure things out
Familiarity with ABM (