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Product Marketing Manager

hace 2 meses


Barcelona, Barcelona, España Semrush A tiempo completo
About the Role

We are seeking a highly skilled Product Marketing Manager to join our Innovation Hub team at Semrush. As a Product Marketing Manager, you will play a critical role in driving the growth and success of our products.

Key Responsibilities
  • Develop and execute inbound marketing strategies to manage and optimize the product funnel and user journey from activation to conversion and retention.
  • Collaborate with cross-functional teams, including Product, Product Marketing, Sales, Brand Marketing, and other key teams, to drive competitive analysis and marketing research.
  • Lead user interviews and translate user feedback into product and marketing improvements.
  • Develop and manage marketing materials, including emails, landing pages, videos, banners, and decks, in collaboration with design, content, and video production teams.
Requirements
  • 3-5 years of experience in B2C marketing roles, with a proven track record in new SaaS product launches.
  • Knowledge of SEO, social media, email, or content marketing.
  • An excellent storyteller with exceptional attention to detail and a smart relationship-builder.
  • Excellent English language skills.
About the Team

The Innovation Hub is a space within our company where we try new hypotheses, work on new ideas, conduct research, and grow potentially successful products. We offer a flexible work environment, with options for working from home, in the office, or a mix of both. Our team is committed to creating an inclusive environment for all employees, and we celebrate diversity.

About Semrush

Semrush is a global IT company that has been developing its product for 15 years. We have been awarded numerous accolades, including G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and many more. We are an equal opportunity employer and are committed to creating an inclusive environment for all employees.