Product Marketing Manager

hace 1 día

Barcelona, Barcelona, España Semrush A tiempo completo
Product Marketing Manager

Join Semrush, a global IT company, as we continue to develop our innovative platform for digital marketers. We're seeking a talented Product Marketing Manager to lead our marketing efforts and drive growth.

About the Role

We're looking for a seasoned product marketing manager with 3-5 years of experience in SaaS companies, focusing on SMB and Mid-Market segments. You'll be responsible for managing inbound marketing and lifecycle communications, leading marketing materials production, and optimizing the product funnel and user journey.

Key Responsibilities
  • Develop and execute marketing strategies to drive product adoption and growth
  • Manage and optimize marketing materials, including emails, landing pages, videos, and banners
  • Collaborate with design, content, and video production teams to create engaging marketing content
  • Analyze market trends and competitor activity to inform marketing decisions
  • Lead user interviews and translate user feedback into product and marketing improvements
Requirements
  • 3-5 years of experience in product marketing, preferably in SaaS companies
  • Proven track record in new SaaS B2B product launches
  • Knowledge of SEO, social media, email, or content marketing
  • Excellent storytelling and communication skills
  • Data-driven and analytical mindset
  • Exceptional attention to detail and organizational skills
About Semrush

At Semrush, we're dedicated to helping businesses rank higher in local search results and attract more nearby customers. Our Local Unit is focused on developing innovative solutions for local marketing, including listing management, GBP optimization, map rank tracking, and review management. We offer a flexible work environment, unlimited PTO, and a range of benefits to support your well-being and career growth.

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