Luxury Hospitality Marketing Lead
hace 3 semanas
The Mandarin Oriental Hotel Group seeks an exceptional Director of Marketing Communications to elevate its brand and drive business growth. This strategic role will oversee the development and implementation of comprehensive marketing and communication strategies in collaboration with the General Manager and the Director of Marketing and Commerce.
Key Responsibilities:
- Brand Identity Management: Oversee the creation and management of the hotel's brand identity, ensuring consistency across all outlets.
- Digital Marketing: Collaborate with the global digital marketing team to identify and implement paid social media and performance campaigns targeting both global hotel guests and local audiences.
- Websites and Advertising: Develop and maintain the hotel's website, ensuring up-to-date content and alignment with brand guidelines. Plan and coordinate the hotel's annual advertising plan with the company's advertising department.
- Public Relations: Develop and implement a PR strategy to position the hotel as one of the best in the destination across local, national, and international media.
- Social Media: Manage and oversee the hotel's social media strategy, cultivating relationships with media, influencers, and industry partners to boost brand visibility and reputation.
- Content Creation: Plan, organize, and oversee photo and video sessions to ensure high-quality materials for media, digital use, and promotional purposes.
- Team Leadership: Lead and mentor a team of marketing and communications professionals, aligning their efforts with strategic goals and overseeing the marketing budget to ensure efficient resource allocation and ROI measurement.
Requirements:
- Experience: A minimum of 10 years' experience in luxury hospitality, luxury retail, or a marketing environment, with a proven track record of crafting and executing high-impact marketing campaigns.
- Education: An advanced degree in Marketing, Communications, Business Administration, or related fields is advantageous, as are specialized certifications in luxury brand management or digital marketing.
- Languages: Excellent communication skills in English and Spanish, with a sophisticated communication style suitable for high-net-worth individuals and luxury brand stakeholders.
Estimated Salary: $120,000 - $180,000 per annum, depending on experience and qualifications.
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