Lead Marketing Communications Strategist

hace 1 semana

Palma, Baleares, España Mandarin Oriental Hotel Group A tiempo completo

Job Summary

We are seeking a highly experienced Lead Marketing Communications Strategist to join our team at Mandarin Oriental Hotel Group. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies to elevate the brand and drive business growth.

About the Role

The successful candidate will have a minimum of 10 years' experience in a similar position within luxury hospitality, luxury retail, or a marketing environment. You will possess a proven track record of crafting and executing high-impact marketing campaigns and enhancing brand prestige.

Key Responsibilities

  • Develop and implement comprehensive marketing and communication strategies to elevate the brand and drive business growth in collaboration with the General Manager and the Director of Marketing and Commerce.
  • Oversee the creation and management of the brand identity for the hotel and all its outlets.
  • Collaborate with the global digital marketing team to identify and implement paid social media and performance campaigns, targeting both global hotel guests and local audiences.
  • Plan all stages from briefing to execution of the hotel's annual advertising plan; coordinating with the company's advertising department on all matters related to creative and media planning.
  • Develop and implement a PR strategy for the hotel to ensure positioning as one of the best hotels in the destination across local, national, and international media, highlighting the hotel's key USPs and emphasizing the company's competitive advantages.
  • Develop, manage, and oversee the hotel's social media strategy.
  • Plan, organize, and oversee all photo and video sessions for the hotel to ensure the right materials are available for media, digital use, and promotional materials, including key advertising content, website and press assets.
  • Provide local expertise on the hotel's seasonality, upcoming events, local attractions, and competitors' activities to refine marketing strategies.
  • Cultivate relationships with media, influencers, and industry partners to boost brand visibility and reputation.
  • Expertly handle public relations challenges, safeguarding the brand's reputation and addressing negative perceptions.
  • Lead and mentor a team of marketing and communications professionals, ensuring alignment with strategic goals.
  • Oversight of the marketing budget, ensuring efficient resource allocation and measuring the ROI of initiatives.

Requirements

  • A minimum of 10 years' experience in a similar position within luxury hospitality, luxury retail, or a marketing environment is required.
  • An advanced degree in Marketing, Communications, Business Administration, or related fields is advantageous, as are specialized certifications in luxury brand management or digital marketing.
  • Excellent communication skills both written and spoken in English and Spanish.

Estimated Salary: $120,000 - $150,000 per annum

This role offers a unique opportunity to work with a leading luxury hospitality brand and contribute to the development of our marketing strategy. If you are a seasoned marketing professional with a passion for luxury hospitality, we encourage you to apply.

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