Display Campaign Strategist
hace 1 mes
Lastminute Group: Display Manager Role
">At Lastminute.Com, we live for the holidays. We are the European Travel-Tech leader in Dynamic Holiday Packages. With technology, we turn spontaneous thoughts into meaningful experiences, helping people travel the world.
Job Overview
">- ">
- We are looking for a Display Manager to join our team of around 1,700 people worldwide to help us power up the traveller's journey for millions of holidaymakers.">
- This is a permanent / full-time position (EUR 36 h/week) based in Madrid, Spain.">
Key Responsibilities
">As a Display Manager, you will lead the Display channel from A to Z:
">- ">
- set the marketing strategy according to business goals, organise and set-up campaigns, go-live (working alone, with internal teams or with external partners)">
- analyse and share results with the manager/rest of the company">
- effectively communicate the display results with key managers, ensuring channel results and needs are well addressed">
- ensure proper tracking of data affecting the channel and correct reporting">
- partner with marketing teams inside and outside the Customer Acquisition department, creating a strong connection with SEM, SEO, and Brand teams to support the marketing strategy based on analytics">
- stay abreast of emerging trends, best practices, and innovations in marketing analytics and technology to identify opportunities for continuous improvement and innovation">
About You
">To succeed as a Display Manager, you should have:
">- ">
- progressive experience in managing Display campaigns within main platforms in the market, such as Google, Meta, Criteo etc.">
- the ability to create campaigns from scratch">
- experience in managing data to tune display campaigns: able to build audiences based on tags rather than building a catalogue for dynamic remarketing">
- a proactive analytic mindset to transform raw data into valuable and actionable marketing insights">
- Excel/Google Sheets skills">
- strong problem-solving skills and the ability to think critically and analytically to address complex data challenges and drive innovative solutions">
- strong verbal and written communication skills to convey technical concepts and insights to non-technical stakeholders, including marketing teams, executives, and cross-functional partners">
- the ability to adapt to changing priorities, technologies, and business requirements in a dynamic and fast-paced environment">
- fluency in English to effectively communicate with international team members and stakeholders">
Estimated Salary: EUR 45,000 per year (based on 36 hours per week)
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