International Market Insights Research Lead

hace 2 días


Barcelona, Barcelona, España The Knot Worldwide Inc. A tiempo completo

Company Overview: The Knot Worldwide Inc. is a global leader in the wedding planning industry, with over 16 countries under its belt. We believe that work should matter and strive to make a positive impact on our communities.

About the Role

We are seeking an experienced Market Insights Research Lead to join our team. As a key member of our organization, you will be responsible for owning research studies across our 13 wedding brands in the UK, Europe, Latin America, and India.

In this role, you will work closely with various teams, including Marketing, Product, and Strategy, to represent the attitudes, preferences, and behaviors of current and potential couples and vendors. You will also be responsible for understanding cultural differences in wedding planning across our international markets.

The ideal candidate will have excellent research skills, with experience in both quantitative and qualitative methodologies. You will need to be comfortable working with stakeholders who value data and insights to inform strategy.

Responsibilities
  • Conduct surveys among couples, guests, and wedding professionals to gather information on their behaviors and preferences.
  • Design and execute research studies to keep a pulse on industry trends and category insights.
  • Work closely with the marketing team to optimize product and campaign messaging/positioning.
  • Track brand awareness and perceptions, identifying opportunities to strengthen brand position.
  • Collaborate with the US-based Insights team to ensure consistent methodologies and analysis techniques.

We offer a competitive salary range of $80,000 - $120,000 per year, depending on experience, as well as a comprehensive benefits package, including health insurance, retirement plans, and paid time off.

If you are a highly curious and collaborative individual with a passion for market research, we encourage you to apply for this exciting opportunity.



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