Performance Marketing Lead

hace 2 semanas

Barcelona, Barcelona, España lastminute A tiempo completo

About Lastminute.com

Lastminute.com is a leading European travel tech company that specializes in dynamic holiday packages. With a portfolio of well-known brands, we operate in the travel industry, leveraging technology to simplify, personalize, and enhance our customers' travel experiences.

Our Mission

Our mission is to lead the travel industry by harnessing the power of technology to create seamless, personalized, and enjoyable travel experiences for our customers. We strive to be experts in brightening up online travel, helping our customers find and do what makes them happy.

Our Culture

At the heart of our culture is a commitment to inclusion, diversity, and equality. We believe in creating an equal opportunity space that welcomes and celebrates the uniqueness of everyone who works here. We value different perspectives and experiences, as we know that diversity drives innovation.

Job Description

We are seeking an ambitious and highly motivated Performance Marketing Lead (SEM) to join our team. The successful candidate will work closely with the Head of SEM, planning, implementing, and analyzing business strategies across brands and products with a strong focus on the SEM channel.

Key Responsibilities

  • Develop customer acquisition strategies across different products for the SEM channel.
  • Monitor sales, profitability, and target tracking on a daily basis.
  • Deliver performance reports and insights to the team and internal stakeholders, promoting new ideas and methods.
  • Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel.
  • Identify growth opportunities, test hypotheses, and scale winning tests to increase performance marketing traffic at a given target.
  • Monitor competitive metrics (market share, competition) proactively.
  • Build, lead, and deploy an effective APP and mobile strategy for the business.
  • Develop solutions and automation processes for operational consistency and efficiency.
  • Deliver annual forecasts and estimation of targets.

Requirements

The ideal candidate will have:

  • Proven Performance Marketing experience, +5 years with a preferred focus on SEM.
  • Advanced Excel skills to interpret and analyze big chunks of data from multiple sources.
  • Strong analytical and numeracy skills, with a data-driven approach.
  • Experience in managing large budgets for Paid Search campaigns.
  • Web analytics experience, e.g. Google Analytics, etc.
  • Good understanding of automated bidding (GoogleAds, SearchAds360, etc).
  • Desire to collaborate with other departments outside of SEM team to enhance paid search campaigns.

Desirable Skills

The following skills are desirable:

  • Minimum knowledge of MySQL, BigQuery.
  • Understanding of A/B test tools.
  • Experience with DSP and DMP / CDP solutions is a plus.
  • A good understanding of App Campaigns channel is a plus.
  • German, French or Italian as secondary language is a plus.

What We Offer

By joining our company, you will have the chance to:

  • Join a dynamic team in an inclusive-international environment.
  • Grow thanks to the career journey and our internal mobility perspective.
  • Manage your own schedule thanks to the flexible start and end of the working day.
  • Work a shorter working week (36h), of which 4 hours on Friday morning.
  • Get focus time for learning, development, and deep work on Friday mornings.
  • Work partially or fully remote according to local laws.
  • Enjoy continuous training thanks to our company platform.
  • Benefit from employee discounts on travel.
  • Receive 2 days off per year for the purpose of volunteering.
  • Get free snacks / fruit / hot drinks / water / beverages at our offices.

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