Performance Marketing Lead

hace 6 días


Barcelona, Barcelona, España Lastminute A tiempo completo
About Lastminute.com

Lastminute.com is the European Travel Tech leader in Dynamic Holiday Packages. Our mission is to lead the travel industry by leveraging technology to simplify, personalize, and enhance our customers' travel experience. We continuously invest in talented people who ensure our offering is closer to the customers' needs and keep us at the cutting edge of technology evolution.

Job Description

We are looking for an ambitious and highly motivated Performance Marketing Lead (SEM) to join our team. The Performance Marketing Lead (SEM) will work closely with the Head of SEM to develop and implement business strategies across brands and products with a strong focus on the SEM channel.

Key Responsibilities
  • Develop customer acquisition strategies across different products for the SEM channel.
  • Monitor sales, profitability, and target tracking on a daily basis.
  • Deliver performance reports and insights to the team and internal stakeholders, promoting new ideas and methods.
  • Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel.
  • Identify growth opportunities, test hypotheses, and scale winning tests to increase performance marketing traffic at a given target.
  • Monitor competitive metrics (market share, competition) proactively.
  • Build, lead, and deploy an effective APP and mobile strategy for the business.
  • Develop solutions and automation processes for operational consistency and efficiency.


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