Performance Marketing Lead

hace 2 semanas

Barcelona, Barcelona, España Bravofly A tiempo completo
About the Role

We are seeking a highly motivated and experienced Performance Marketing Lead (SEM) to join our team at Bravofly. As a key member of our marketing team, you will be responsible for developing and executing business strategies across our brands and products, with a strong focus on the SEM channel.

The ideal candidate will have a proven track record in Performance Marketing, with a minimum of 5 years of experience in SEM. You will be responsible for planning, implementing, and analyzing different business strategies, as well as overseeing the day-to-day SEM processes and performance metrics for a group of markets and account managers.

**Key Responsibilities:**

  • Develop customer acquisition strategies across different products for the SEM channel.
  • Monitor sales, profitability, and target tracking on a daily basis.
  • Deliver performance reports and insights to the team and internal stakeholders, promoting new ideas and methods.
  • Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel.
  • Identify growth opportunities, test hypotheses, and scale winning tests to increase performance marketing traffic at a given target.
  • Monitor competitive metrics (market share, competition) proactively.
  • Build, lead, and deploy an effective APP and mobile strategy for the business.
  • Develop solutions and automation processes for operational consistency and efficiency.
  • Deliver annual forecasts and estimation of targets.

Requirements

To be successful in this role, you will need:

  • Proven Performance Marketing experience, +5 years with a preferred focus on SEM.
  • Advanced Excel skills in order to interpret and analyze big chunks of data from multiple sources.
  • Very data-oriented, strong analytical and numeracy skills.
  • Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions.
  • Experience in managing large budgets for Paid Search campaigns.
  • Good understanding of automated bidding (GoogleAds, SearchAds360, etc).
  • Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaigns.
  • Minimum knowledge of Mysql, BigQuery.
  • Understanding of A/B test tools.
  • Experience with DSP and DMP / CDP solutions is a plus.
  • A good understanding of App Campaigns channel is a plus.
  • German, French or Italian as secondary language is a plus.

About Us

At Bravofly, we are committed to creating a dynamic and inclusive work environment that values diversity and innovation. We offer a range of benefits, including flexible working hours, remote work options, and opportunities for professional growth and development. If you are a motivated and experienced Performance Marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

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