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We are Semrush, a global IT company developing our own product, a platform for digital marketers. This is our Marketing Automation (Operations) Manager role for those who are goal and success-oriented.
Key Responsibilities:- Manage and optimize our marketing automation tools, particularly focusing on our CRM HubSpot.
- Set up and manage automated marketing sales workflows, including email campaigns, lead nurturing sequences, and customer segmentation strategies.
- Maintain the accuracy and cleanliness of CRM data by regularly auditing data inputs, removing duplicates, and updating outdated information.
- Develop and deliver regular reports on campaign performance, CRM health, lead conversion rates, and other key metrics to support data-driven decision-making.
- Work closely with the sales and product teams to ensure alignment in marketing strategies and objectives.
- Continuously monitor and optimize automation processes, ensuring maximum efficiency and effectiveness in achieving marketing goals.
- Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
- Minimum of 3-5 years of experience in marketing automation, CRM management, or related roles, with a strong preference for experience using HubSpot.
- Proficiency in CRM platforms (HubSpot is a must), marketing automation tools, data analysis, and reporting tools.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills with the ability to explain complex processes to non-technical stakeholders.
- Ability to work in a fast-paced environment and adapt to changing priorities and deadlines.
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