Marketing Automation Specialist

hace 6 días

Barcelona, Barcelona, España Semrush A tiempo completo

Job Title: Marketing Automation Specialist

About the Role:
At Semrush, we're looking for a skilled Marketing Automation Specialist to join our team. As a key member of our marketing operations team, you'll be responsible for managing and optimizing our marketing automation tools, particularly focusing on our CRM HubSpot.

Key Responsibilities:
- Manage and optimize our CRM platform (HubSpot) to ensure it's fully integrated with other tools and used to its full potential.
- Design, implement, and manage automated marketing sales workflows, including email campaigns, lead nurturing sequences, and customer segmentation strategies.
- Maintain the accuracy and cleanliness of CRM data by regularly auditing data inputs, removing duplicates, and updating outdated information.
- Develop and deliver regular reports on campaign performance, CRM health, lead conversion rates, and other key metrics to support data-driven decision-making.

Requirements:
- Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
- Minimum of 3-5 years of experience in marketing automation, CRM management, or related roles, with a strong preference for experience using HubSpot.
- Proficiency in CRM platforms (HubSpot is a must), marketing automation tools, data analysis, and reporting tools.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills with the ability to explain complex processes to non-technical stakeholders.

What We Offer:
- Flexible working day start.
- Snacks and coffee at the office.
- Corporate events.
- Unlimited PTO.
- Training courses and conferences.

How to Apply:
If you're a motivated and detail-oriented professional with a passion for marketing automation, please submit your application, including your resume and a cover letter, to [insert contact information].

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