Marketing Automation Specialist

hace 4 semanas

Barcelona, Barcelona, España Semrush A tiempo completo

We are seeking a highly skilled Marketing Automation Specialist to join our team at Semrush. As a key member of our Datos team, you will be responsible for managing and optimizing our marketing automation tools, particularly focusing on our CRM, HubSpot.

This role involves setting up and managing automation workflows, ensuring data integrity, and generating actionable insights through comprehensive reporting and tracking. The ideal candidate will be results-driven, detail-oriented, highly analytical, and have a deep understanding of marketing operations.

Key Responsibilities:

  • Oversee the management and optimization of our CRM platform (HubSpot), ensuring it is fully integrated with other tools and used to its full potential
  • Design, implement, and manage automated marketing & sales workflows, including email campaigns, lead nurturing sequences, and customer segmentation strategies
  • Maintain the accuracy and cleanliness of CRM data by regularly auditing data inputs, removing duplicates, and updating outdated information
  • Develop and deliver regular reports on campaign performance, CRM health, lead conversion rates, and other key metrics to support data-driven decision-making
  • Work closely with the sales and product teams to ensure alignment in marketing strategies and objectives
  • Continuously monitor and optimize automation processes, ensuring maximum efficiency and effectiveness in achieving marketing goals

Requirements:

  • Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field
  • Minimum of 3-5 years of experience in marketing automation, CRM management, or related roles, with a preference for experience using HubSpot
  • Proficiency in CRM platforms (HubSpot is a must), marketing automation tools, data analysis, and reporting tools. Familiarity with SQL or similar database query languages is a plus
  • Strong analytical skills with the ability to interpret data and make data-driven decisions
  • Highly organized with meticulous attention to detail, particularly in data management and reporting
  • Excellent written and verbal communication skills, with the ability to explain complex processes to non-technical stakeholders
  • Strong problem-solving skills with a proactive approach to identifying issues and implementing solutions
  • Ability to work in a fast-paced environment and adapt to changing priorities and deadlines

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