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Senior Product Marketing Manager

hace 1 mes

Barcelona, Barcelona, España Preply A tiempo completo

Unlocking Human Potential through Learning

At Preply, we believe that learning with a great tutor is life-changing. That's why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This is how we deliver progress, create engagement, and keep our global community of learners motivated.

Join Our B2B Growth Chapter

Preply launched a Business solution that is now growing exponentially and will represent a substantial part of our business in the coming years. We offer companies a flexible and effective way to upskill and give more confidence to their employees with languages.

Your Role

As a Senior Product Marketing Manager, you will ensure the growth of Preply B2B, ensuring that our Product resonates with a well-identified target audience across our core geographies. You will be part of the Growth team, with close collaboration with Sales, Product, and User Research.

Key Responsibilities

  1. Identify and Prioritize Target Segments: Collaborate with our Data and SDR/Sales/Account management teams to iterate on Ideal Customer Profiles (ICP) and prioritize target segments and geographies.
  2. Craft Compelling Positioning and Messaging: Develop clear and resonant positioning and messaging that addresses the needs of our target customers. Continuously iterate on messaging through A/B testing to optimize conversion across our sales segments.
  3. Create Sales Enablement Content: Produce high-quality sales enablement, starting with our pitch deck, materials tailored to different customer segments and geographies. This includes battlecards, case studies, best practice articles, email sequences, scripts, and more.
  4. Optimize Conversion Metrics: Implement A/B testing methodologies to improve conversion metrics at every stage of the sales funnel, from lead generation to deal signing.
  5. Analyze and Iterate: Capture insights on why leads are not converting and leverage this information to refine ICP definitions and Proof of Concept (POC) strategies.
  6. Stay Competitive: Keep abreast of developments in the language learning industry and B2B SaaS best practices to ensure Preply remains competitive in the market.
  7. Collaborate Across Teams: Work closely with Sales, SDR, Marketing, and Product teams to maximize the volume of Sales Qualified Leads (SQLs) and incremental Monthly Recurring Revenue (MRR).

Requirements

  • A proven track record of 5+ years of SaaS Product Marketing, Sales Enablement experience preferably in series B/C companies.
  • Excellent Writing and Presentation Skills.
  • Strong analytical and problem-solving skills.
  • Ability to manage projects across multiple departments and stakeholders.
  • Strong leadership, collaboration, and communication skills.
  • Possion for solving problems creatively, starting small, failing fast, and applying your learnings.