Senior Marketing Manager
hace 1 mes
Regeneron Pharmaceuticals is seeking a Senior Manager Marketing to lead our local oncology marketing activities in Spain. As a critical member of our ROW Oncology organization, you will be responsible for developing and implementing a brand marketing strategy that contributes to our global brand strategy.
Key Responsibilities:
- Develop and execute a local brand marketing strategy that aligns with our global brand strategy and functional plans.
- Partner with Medical Affairs to build and align on the local brand strategy.
- Collaborate with cross-functional teams to implement promotional activities and external stakeholder engagement plans.
- Analyze brand performance drivers and barriers, proposing actions to address opportunities or risks.
- Develop and manage the local promotional budget, ensuring ethical and compliance standards are maintained.
Requirements:
- Bachelor's degree or equivalent experience, with a science background preferred.
- Post-graduate background (MBA, Master in Commercial/Marketing Management, etc.) is preferred.
- Experience in Oncology is highly preferred.
- Years of biotech/pharma brand marketing experience.
- Ability to travel nationally and internationally to relevant conferences and events (15%).
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