Marketing Manager Senior Oncology Regeneron
hace 4 semanas
About the Role
Regeneron is seeking a Senior Manager Marketing to join our Spanish local commercial team. As a critical member of the newly built ROW Oncology organization and a member of the Spain Oncology Leadership Team, you will be responsible for leading Regeneron Spain's local oncology marketing activities.
Key Responsibilities
- Accountability for the brand marketing strategy in Spain and cluster markets, contributing to the global brand strategy, functional plans, and budget.
- Owning the local brand planning process, including competitive analysis, identifying promotional opportunities, and developing customer-focused messages.
- Partnering with Medical Affairs to build and align on the local brand strategy.
- Collaborating with cross-functional teams to implement promotional activities and external stakeholder engagement plans.
- Analyzing brand performance drivers and barriers, proposing actions to address opportunities or risks.
- Developing and managing the local promotional budget, ensuring ethical and compliance standards are maintained.
Requirements
- You can communicate and act promptly, demonstrating initiative, creativity, and efficiency in complex, rapidly changing environments.
- You possess excellent planning, prioritization, communication, and presentation skills.
- You exhibit strong integrity and ethics in behaviors, actions, and communications.
- You have a solid understanding of local healthcare compliance codes and regulations related to promotional activities.
- You thrive in driving the results of a product and indication.
Preferred Qualifications
- A bachelor's degree or equivalent experience, with preference for a science background.
- A post-graduate background (MBA, Master in Commercial/Marketing Management, etc.) is preferred.
- Experience in Oncology is highly preferred.
- Years of biotech/pharma brand marketing experience.
- Ability to travel nationally and internationally to relevant conferences and events (15%).
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