Marketing Manager Senior Oncology Regeneron

hace 4 semanas


Zaragoza, Zaragoza, España Pharmiweb A tiempo completo

About the Role

Regeneron is seeking a Senior Manager Marketing to join our Spanish local commercial team. As a critical member of the newly built ROW Oncology organization and a member of the Spain Oncology Leadership Team, you will be responsible for leading Regeneron Spain's local oncology marketing activities.

Key Responsibilities

  • Accountability for the brand marketing strategy in Spain and cluster markets, contributing to the global brand strategy, functional plans, and budget.
  • Owning the local brand planning process, including competitive analysis, identifying promotional opportunities, and developing customer-focused messages.
  • Partnering with Medical Affairs to build and align on the local brand strategy.
  • Collaborating with cross-functional teams to implement promotional activities and external stakeholder engagement plans.
  • Analyzing brand performance drivers and barriers, proposing actions to address opportunities or risks.
  • Developing and managing the local promotional budget, ensuring ethical and compliance standards are maintained.

Requirements

  • You can communicate and act promptly, demonstrating initiative, creativity, and efficiency in complex, rapidly changing environments.
  • You possess excellent planning, prioritization, communication, and presentation skills.
  • You exhibit strong integrity and ethics in behaviors, actions, and communications.
  • You have a solid understanding of local healthcare compliance codes and regulations related to promotional activities.
  • You thrive in driving the results of a product and indication.

Preferred Qualifications

  • A bachelor's degree or equivalent experience, with preference for a science background.
  • A post-graduate background (MBA, Master in Commercial/Marketing Management, etc.) is preferred.
  • Experience in Oncology is highly preferred.
  • Years of biotech/pharma brand marketing experience.
  • Ability to travel nationally and internationally to relevant conferences and events (15%).

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