Global CRM Strategic Leader
hace 12 horas
Job Overview
Hewlett-Packard is seeking a seasoned professional to lead its Global CRM efforts. This role requires a strategic thinker who can develop and implement customer-centric initiatives that drive loyalty, retention, and satisfaction.
About the Role
The Director of Global CRM will oversee the design, execution, and analysis of CRM campaigns across multiple channels and platforms. Key responsibilities include leading the Global CRM team, defining and monitoring key performance indicators (KPIs), developing and implementing CRM strategies, designing and evaluating CRM campaigns, segmenting and targeting customers, testing and optimizing campaigns, analyzing and reporting on campaign impact, collaborating with cross-functional teams, and staying updated on industry trends.
Key Qualifications
To be successful in this role, you must have a Bachelor's degree in marketing or a related field, preferably with a Master's degree. A minimum of 10+ years of experience in CRM, customer loyalty, or retention marketing is required. You should possess strong analytical skills, knowledge of CRM tools and platforms, excellent communication and leadership skills, and the ability to work in a fast-paced environment.
Compensation Package
The base salary for this role is $195,125 annually, with additional opportunities for bonus and/or equity. The pay range is based on work location, job-related knowledge, skills, and experience.
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