Global Marketing Tech Operations Manager

hace 4 semanas

Barcelona, Barcelona, España Qlik A tiempo completo
The Global MarTech Operations Manager Role

The Global MarTech Operations Manager is a key contributor to the overall lead management process and the management of the tech stack utilized by Marketing Operations, Marketing, Demand Centre (BDR and SDR) and Sales teams.

This role will be working across different business units.

Responsibilities
  • Own the governance and management of multiple business processes and technologies in our stack supporting lead lifecycle and customer journey, with a primary focus on our event management platforms and processes.
  • Maintain existing and project manage future integrations of On24 and other event platforms with other technologies to enhance efficiency and provide comprehensive insights.
  • Own relationship with stakeholders to identify areas of optimizations to expand usage and drive adoption of webinar/event tools.
  • Set up and manage users, users permissions and roles across your technologies.
  • Own and maintain best practice process documentation and other resources for enablement and adoption.
  • Collaborate with stakeholders to define webinar/event goals and objectives.
  • Develop and communicate usage and performance metrics to stakeholders.
  • Provide insights and recommendations for improving future webinars/events based on data analysis.
  • Support the builds of webinars/events on On24 and other relevant event platforms.
  • Conduct pre-webinar checks and rehearsals to ensure smooth execution.
  • Troubleshoot issues during the planning or live phases of webinars/events.
Requirements
  • Excellent project management and organizational skills.
  • Ability to demonstrate analytical and problem-solving skills.
  • Proven ability to prioritize, work independently within a fast-paced environment.
  • Self-driven with ability to work independently, but works well as part of a larger group.
  • Excellent verbal, written and communication skills.
  • Strong attention to detail.
  • Experience training users on usage of technologies and generating documentation for process flows.
  • Ability to work cross-functionally between teams (IT, marketing, sales, marketing operations).
  • Proven experience managing webinars and other event platforms.
  • Strong knowledge of webinar/events platforms (On24 and similar).
  • Strong knowledge of CRM (preferred).
  • Strong knowledge of marketing automation (Marketo preferred).
  • Good working knowledge of lead management, inbound and outbound processes.
What We Offer
  • Genuine career progression pathways and mentoring programs.
  • Culture of innovation, technology, collaboration, and openness.
  • Flexible, diverse, and international work environment.

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